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Web Optimizers

HOW TO: Integrate Google+ Into Your WordPress Site

Already using Google+? Follow Mashable’s Pete Cashmore for the latest about the platform’s new features, tips and tricks as well as our top social media and technology updates. This month’s hot topic has been, without a doubt, Google+. Whether the new social service from the world’s largest search company will be a “Facebook killer” remains...
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Is IT in Your In-House SEO Circle?

As we all entrench ourselves into the current “circles” mania, it’s important for in-house SEOs to add IT into their “SEO Circle.” But how? Traditionally, marketing-IT relationships are tumultuous, with both having differing viewpoints on how things should get done. Sometimes it even feels that marketers and IT folks operate on different planets. With roughly...
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Goodbye Google Labs

July 21, 2011, 10:23 PM — flickr/khawkins04 Google, that hotbed of employee innovation thanks to generous free time available to chase ideas, has announced it’s locking up Google Labs. Google CEO Larry Page used the term “putting more wood behind fewer arrows” about shutting down Google Health and Google PowerMeter. While those of us who...
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SEO Developments You Need to Know About

Much of the Google talk lately has been centered around Google+, the company’s new social network, and with good reason. It may have a significant impact on how Internet users use other established social sites like Facebook, Twitter, LinkedIn, and even StumbleUpon. However, it is still Google search that drives the majority of web traffic...
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Web Wisdom: Top Ten Signs of Poor SEO Technique

13 Comments Independent retailers are at the mercy of the web designers and search engine optimization (SEO) consultants they hire. Why do I say this? As someone who has extensively studied SEO methods and attempts to stay up-to-date on how the Internet is changing, I must report that there is a lot of hot air...
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Google to Shutter Google Labs in ‘Streamlining’ Effort

Google is shutting down its Google Labs experimental project incubator as part of an effort at “simplifying and streamlining” the company’s product lines, the search giant revealed on its official blog Wednesday. Referencing Google CEO Larry Page’s recent memo to employees explaining the company’s decision to retire its Google Health and PowerMeter services, Bill Coughran,...
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New domain structure could challenge the SEO industry

Starting in 2012, corporations and municipalities will be able to buy specific domains (for example, .webimax, versus webimax.com) at a price of $185,000. The purpose of this move is to add personalization specific to the originating source, and help classify genres of websites into consolidated groups. But it could cause difficulties for search engine optimization,...
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This Day in Tech: Apple has best-ever quarter; Anonymous suspects arrested

Too busy to keep up with today’s tech news? Here are some of the more interesting stories from CNET (and elsewhere) for Tuesday, July 19. • Google Executive Chairman Eric Schmidt will support key Android partner HTC in its patent fight with Apple. Speaking at a Google mobile conference in Tokyo today, Schmidt didn’t specify...
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Google vs. Facebook: Which Can You Trust?

A couple of weeks ago I wrote a blog post about how MySpace’s assets — including some 50 million-odd personal profiles — were purchased by Specific Media, an online ad firm, and the privacy implications of that. Since then, some smart folks have pointed out to me that — hey, looky — Google is also...
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How to edit the WordPress configuration file

Installing WordPress on a website is pretty simple compared to how complicated installing website software used to be. There is only one step that is a little complicated but it only looks complicated rather than actually being so. Before you start, you will need the following information: The name of the database The username and...
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