Web Optimizers

SMX Overtime: Rise of the PPC geek

Amy Bishop speaking at SMX Advanced Europe held in Berlin in September. For the first edition of SMX Advanced Europe, the PPC track was strongly dominated by a new breed of search geek. Today’s PPC is “the science of managing data pipelines,” as Chris Gutknecht from Bergzeit put it. The main themes of the PPC...
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Google is getting better at understanding your awkwardly phrased searches

Chat with us in Facebook Messenger. Find out what’s happening in the world as it unfolds. Article source:
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Google Launches New, Animated Video Series About SEO for Beginners

Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs. Unlike Google’s other video series, hosted by Googlers such as John Mueller and Martin Splitt, this one is going to be entirely animated. Perhaps Google thinks an animated series is more accessible for beginners?...
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What Google SafeSearch Teaches Us About Doing Better PPC

What in the world could Google’s SafeSearch possibly teach us about becoming better digital marketers? Turns out, a whole lot, because it perfectly illustrates how algorithms are used to automate search and those same principles used by Google can help PPC pros improve their game. When Google automates nearly every aspect of search marketing, you...
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Google Analytics: Introduction to Cross-device Reporting

There has been a seismic shift in website traffic in the past several years, from desktop to mobile. Thus gaining insights into mobile shopping behavior is essential for ecommerce merchants. Google Analytics has rolled out the beta version of cross-device reporting to inform merchants of how their shoppers are interacting via multiple devices. Cross-device Reporting...
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Landing Pages Make or Break Your PPC Campaign

Your PPC campaigns don’t exist in a vacuum. Your website’s ability to convert relevant traffic to sales or leads is critical to the success of not just your PPC campaigns, but your entire digital presence. PPC campaigns are designed to drive the best possible conversion-ready traffic to specific landing pages. But those landing pages exist...
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Adidas Reveals Surprising Finding: Traditional, Not Digital Ads Driving E-Commerce Sales

The explosive growth of digital advertising over the past decade can be credited — at least in part — to how measurable the channel makes campaigns. But these metrics can sometimes distract brands from what’s really driving customer behavior, according to Adidas’ global media director Simon Peel, who gave a presentation Tuesday at EffWeek, a...
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7 Ways to Improve Your Website’s SEO

One of the primary challenges for any small business in 2019 is visibility. After all, you might have an amazing business and a beautiful website, but it won’t matter if potential customers can’t find you. That’s where search engine optimization (SEO) comes in. SEO, in a nutshell, is the art and science of raising your...
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College 101: 3 Ways to Optimize Your Blog Posts for SEO

A strong search engine optimization (SEO) strategy is the key to attracting new customers to your business. While there are many components to SEO, an onsite blog is an often overlooked tool. You can create shareable content, improve keyword rankings, and reduce your site’s bounce rate by keeping up with a blog.  However, you first...
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Moz launches Domain Analysis, free tool for SEO metrics

Domain Analysis, a free tool from search marketing analytics company Moz launched Wednesday. The website provides an overview of SEO metrics for any domain. Why we should care We’re all marketers here, and this is of course a marketing tool for Moz. But that doesn’t mean it’s not useful. The free tool doesn’t offer the...
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