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Web Optimizers

WordPress Users Warned of Malicious Plug-Ins

WordPress lately cautioned each of its accountholders who used the company’s software to remain watchful of three malevolent plug-ins that were associated with the content management application it provided, being possibly offered for taking down online from WordPress.org during a 24-hour or more period, thus published InformationWeek in news on June 22, 2011. Essentially, WordPress...
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Internet Marketing – How To Increase Your Conversion Rate – eTravelBlackboard

When you’re planning Search Engine Optimisation (SEO) strategy, we strongly encourage you to consider the ‘bigger picture’, and think in terms of your overall objectives for Internet marketing, rather than just being found on Google and getting ranked. Otherwise, you will find that either though SEO will bring traffic to your website, the conversion rate...
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What Small Business Clients Needs to Know About Keywords and SEO

OK, so I’ve worked-on or managed well over 100 SEO campaigns over the last few years and a common trend I’ve noticed is that many small business clients don’t really understand how choosing the right keywords affects and defines an SEO campaign and what it takes to deliver results. Let us start off with an...
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Judge rules against Google in Street View ‘Wi-Spy’ lawsuit

Computerworld – A federal judge has declined to dismiss charges against Google that it allegedly violated the Federal Wiretap Act when it collected personal data from Wi-Fi networks. U.S. District Court Judge James Ware on Wednesday tossed accusations that Google’s Street View vehicles broke several states’ laws when they harvested usernames, passwords and emails from...
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Using keyword rich names to capture first page search results

David Mercer Using keyword rich names to capture first page search results “What is marketing?” and why you should be answering the same question How good SEO content can have pleasant, unexpected financial results Organic search traffic is one of the most important sources of traffic in any business. Social media can have a greater...
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SEO Interview Questions – Whiteboard Friday

Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week we’re talking about SEO interview questions, how there are a lot of times in your professional life when you’re going to be either interviewing someone who might be working with you on an SEO team inside your company, who might be contracting for...
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Dear Internet marketers: Stop sending emails with Re: prefixed in the subject …

F7U12 Though this practice isn’t anything new, I’ve noticed an increasing number of Internet marketers prefixing their email subjects with “Re:”. For example: “Re: Make $1,000,000,000,000,000.87 for the rest of your entire life, ZOMG!” Right, so here’s the deal with that whole “Re:” thing: it implies your message is either dishonest or not worth reading...
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Google Street View snooping lawsuits will proceed

NEW YORK (CNNMoney) — A federal judge has denied Google’s request to dismiss several lawsuits accusing the company of illegally collecting private information from open Wi-Fi networks. The ruling, filed in California court Wednesday, is a setback for Google as it tries to put its “Street View” debacle behind it. In May 2010, Google admitted...
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How one newspaper rebooted its workflow with Google Docs and WordPress

Digital media not only forces newsrooms to face economic challenges, but also workflow issues. In a recent post, Todd Benoit, director of news and new media at the Bangor Daily News addressed the root of the workflow problem in his newsroom: Like many newsrooms, until very recently we were production heavy because we had to...
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5 Steps to Strategically Managing Your SEO Provider

There’s no shortage of stories about bad experiences with SEO agencies. But if you ask an SEO, there’s also no shortage of stories about bad SEO clients. So the real question is how do you make sure that you don’t end up having a bad SEO story to tell or having a bad SEO story...
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