Web Optimizers

Google settlement case prompts concerns over interpretation of public-records act

Local civil libertarians have asked the Rhode Island Supreme Court to overturn a lower court decision they say threatens to keep any state or municipal document labeled a “memorandum” concealed from public view. PROVIDENCE — Local civil libertarians have asked the state’s highest court to overturn a lower-court decision they say threatens to keep any...
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How reputation became a major ranking factor in SEO

Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of websites and specific factors that could be vital for this. The recent core algorithm updates and Medic Update over the past year, and publication of the...
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14 Key Functions Of Google Analytics Agencies Should Be Using

It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data it provides. For maximum effectiveness, marketers need to not only...
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Greece’s PPC to get EUR 255m EIB loan for grid expansion

January 21 (Renewables Now) – Greek utility PPC SA (ATH:PPC) will get EUR 255 million (USD 290m) in loans from the European Investment Bank (EIB) for a planned upgrade of the electricity distribution network in Greece. The first portion of the loan, amounting to EUR 155 million, was signed last week. The remaining EUR 100...
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Google app 9.5 preps Assistant Dark mode, additional ‘Updates’ functionality [APK Insight]

As a more compact Google Assistant is rolling out, the latest Google app beta suggests that more features are in development. Version 9.5 reveals that a dark mode is in the works for Assistant, as well as additional functionality for the Updates feed. About APK Insight: In this ‘APK Insight’ post, we’ve decompiled the latest...
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How AdWords Attribution Can Make Your Marketing Budget More Efficient

What is AdWords attribution I hear you ask? Well, essentially AdWords attribution can be understood as which of your AdWords campaigns is responsible for your conversions. The session was hosted by Patrick Eustace who are attribution experts within Google’s Dublin HQ. They started by giving us an overview of what attribution is and why it...
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"Super wolf blood moon” is a media and SEO invention

There is no such thing as a “blood moon.” It’s mostly a media invention, driven largely by efforts to get readers to visit news websites—through a tactic known as “search engine optimization”—that likely began thanks to nonsensical apocalyptic “prophecies” promoted by a handful of fringe Christian pastors and writers in 2014. It’s not clear who...
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Q&A: Loyola’s Todd Bacile creating ‘in-demand students’ for workforce needs

Google Analytics, a free feature offered by Google to website owners who want to understand user interactions on a site, is setting a new course for marketing businesses as they try to appeal to consumers. Photo courtesy Loyola University New Orleans According to a recent Google marketing report, eight in 10 shoppers are influenced by...
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EIB agrees to grant PPC large loan for grid upgrade, Chryssa Liaggou | Kathimerini

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5 Things Google Ads can now do automatically

Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that every month brings new automated features, in addition to the manual features we’ve come to expect. These automations are exciting because they promise similar results with less work. But machines can’t...
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