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Web Optimizers

3 Tips to Track Marketing Attribution with Google Analytics and Facebook Attribution

Did you know that 45% of digital touchpoints aren’t visible via traditional marketing attribution tools? The advanced capabilities of Google Analytics and Facebook Attribution offer a workaround. In this article, we discuss: 3 things to remember when using Google Analytics for marketing attribution How to set up Facebook’s Attribution platform Which of the two belongs in...
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Pilgrim’s Pride (PPC) Q2 Earnings and Revenues Rise Y/Y

Pilgrim’s Pride Corporation PPC reported second-quarter 2019 results, with the top and the bottom line increasing year over year. The quarterly results were backed by improved market conditions in the United States and Mexico. However, operations in Europe continued to face hurdles stemming from higher input costs.  Let’s take a closer look Q2 in Details...
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Google to let rival search firms bid to be Android’s default in EEA

Image copyright Getty Images Image caption Rival search providers will compete with each other over how much to pay Google Android phone and tablet users in the European Union are to be given a chance to install one of Google’s rivals as default search provider. But to be offered as an option, search firms will...
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Costly Mistake You Must Avoid in Google Ads

Ads on Google is a blessing to online marketers. What makes it more attractive and best is that the advertisement is paid only after the dormant customers have seen the ad. In other words, the investment return from the online marketing campaignsolely depends on how the marketers select the Adwords. There are a few common mistakes...
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Five SEO Tips For Doubling Site Traffic

If your company’s website traffic is down and you aren’t receiving the visibility you want, chances are that it’s time to reevaluate your site’s search engine optimization (SEO) to help boost your traffic. If you have inadequate SEO, poorly written content or broken links and redirects, these can all contribute to lowering your search engine...
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Google introduces a unified app and web property in Google Analytics

Google this week introduced a new way to measure apps and websites together for the first time in Google Analytics. Google launched a new property type, App + Web, that allows advertisers to combine app and web data for unified reporting and analysis. The first version of this new app and web experience—including the new event...
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10 Tips to Win at Local PPC

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Google is testing a Play Pass subscription service for premium apps and games

Subscription services are all the rage these days, and Google is the latest company to get in on the action, with Android Police reporting that the company has already started testing a new Play Pass subscription service that offers “hundreds of premium apps and games” with no ads or in-app purchases for a flat monthly...
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Beware: Google Ads Expands Broad & Phrase Match To Include Keyword Close Variants

Yesterday, Google announced that in the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share the same meaning as the keyword. The SEM/PPC community is not surprised but still very frustrated by this news. It is Google Ads (formerly AdWords) expanding the keywords...
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Google’s John Mueller Answers if Linking Out Good for SEO

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.