Getting proficient in Google Analytics won’t automatically get you a job—but it’s not bad having it on your resume. You’ll be able to make data-driven decisions in whatever job you take and hiring managers know that (and need that).
The Google tool from is widely-used as an analytical tool and tracks website traffic, including campaign performance, audience engagement data, and is information about your core user demographic. Like with any data-crunching platform, Google Analytics takes time to learn—and going at it alone takes even longer. And right now, you can tap into a 48-hour course designed to get you certified in the Google Analytics platform for $14 (that’s more than 90 percent off the course’s original price).