Tag

PPC

5 Google Optimize tests to take AdWords to the next level

Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. Landing page optimization is now...
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Lifting Journalism by Knowing What Readers Are Looking For

Should search trends determine what journalists write about? I definitely believe search is important and something they should have a solid understanding of — but it’s also not everything. Digital tools that reporters regularly use to find news, like Dataminr and Google Trends, can’t replace the beat reporting and other traditional methods that provide stories...
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The Best Feature in the New Google Ads Editor: PPC Audits

When you manage PPC for a living, you know there is always a risk of losing your accounts. They might be taken over by someone who did an account audit to convince the advertiser that you don’t know what you’re doing. In my opinion, the reality is that there is no such thing as a...
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5 Less Obvious PPC Testing Ideas That You Should Try

  h3 As PPC marketers, there are certain A/B tests we are always running. Landing page, ad and audience tests are all important. But if you have been regularly testing these items and are looking for new features and ideas for testing, look no further! Below is a list of less obvious PPC tests that...
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23 Top PPC Experts You Should Follow in 2019

Want to learn more about PPC and keep up on the constant changes and news? Engage in the industry with paid search specialists who have a passion for everything in search and social that is pay-per-click advertising. There are several amazing people who specialize in PPC and have become experts in paid search marketing for...
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Google Launches Google Ads Editor v.1 Replacing AdWords Editor

Google has launched the new Google Ads Editor to replace the AdWords Editor. This comes well after Google rebranded AdWords to Google Ads. With that, Google rebranded the AdWords Editor to Google Ads Editor and also added features. Google wrote “Today we’re announcing Google Ads Editor, v1. It’s a new and improved version of the...
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A Complete Guide to PPC Ad Formats

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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PPC vs CPC – What’s the Difference?

In this post, we’ll break down the difference between PPC and CPC, describe how they work and provide examples of their usage in real-life working scenarios. Article source: https://learn.g2crowd.com/ppc-vs-cpc
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A Complete Guide to PPC Ad Targeting Options

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Learning Google Adwords Basics in 7 Steps

Marketers usually grumble when they are unable to track and measure campaigns and the results associated. But with Google Adwords, measuring every single aspect of the marketing campaign is possible. It is a paid service to spread the word about your business on search engines. Not sure how to use Google AdWords for your online business?...
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Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.