July 30, 2017

Google is aping Facebook features to catch up in mobile –

These moves suggest that even though Google has largely abandoned hopes of catching Facebook with its own social network, Google+, it still believes there is value in aping individual Facebook features. That’s not a bad idea, given how profitable and fast-growing Facebook has been. “There’s no internet company that’s been better (than Facebook) over the...
Read More

Google intros new call bid adjustments in AdWords

Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours...
Read More

How Many Links Does It Take To See SEO Results? How Many Links Does It Take To See SEO Results? When you start a search engine optimization (SEO) campaign, you’ll probably be eager to see results as quickly as possible. You might be pushing the growth of your startup, or making up for lost time in the digital marketing front. You know that links...
Read More

Google Analytics will soon be able to answer questions in plain English

“How did traffic from search change year-on-year in June?” In the coming weeks, Google Analytics users will be able to ask questions like this and have them answered in seconds thanks to natural language processing (NLP) and machine learning (ML) technology Google is integrating into its popular analytics platform. Google says the technology, some of...
Read More

RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.