These moves suggest that even though Google has largely abandoned hopes of catching Facebook with its own social network, Google+, it still believes there is value in aping individual Facebook features. That’s not a bad idea, given how profitable and fast-growing Facebook has been. “There’s no internet company that’s been better (than Facebook) over the...Read More
Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours...Read More
Pexels.com How Many Links Does It Take To See SEO Results? When you start a search engine optimization (SEO) campaign, you’ll probably be eager to see results as quickly as possible. You might be pushing the growth of your startup, or making up for lost time in the digital marketing front. You know that links...Read More
“How did traffic from search change year-on-year in June?” In the coming weeks, Google Analytics users will be able to ask questions like this and have them answered in seconds thanks to natural language processing (NLP) and machine learning (ML) technology Google is integrating into its popular analytics platform. Google says the technology, some of...Read More
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