Web Optimizers

SEM vs. SEO vs. PPC Defined: What’s the Difference?

As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly. The same can be said for now-Googler and search industry pioneer Danny Sullivan when he began routinely using the term “search engine marketing” in 2001 to...
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Search Engine Land unveils Periodic Tables of PPC

NEW YORK — For years, Search Engine Land has released regular updates to our celebrated Period Table of SEO Elements, and thousands of search marketers have downloaded that resource to better help them organize the myriad facets and, well, elements that make up for a good organic search strategy. Today we have finally created a...
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SEO Strategy vs. Tactics: What’s the Difference? A Lot!

  At the beginning of the year, my company was absorbed by another digital marketing agency. One of the first things my team and I noticed about our new home is that our new co-workers used the word “strategy” differently from the way we had. That got me thinking about how we use the terminology...
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5 easy but smart SEO wins to boost content and link-building efforts

Are you looking for some smart and easy SEO wins? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads of fun, and link building can deliver powerful results, but sometimes you just need...
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Get In The Race: The PPC Sprint And SEO Marathon

Who doesn’t love a good metaphor inspired by the world of athletics? We often describe our endeavors in terms of climbing mountains, hitting home runs, scoring goals and so on. It may sound a lot more exciting than much of what we really do on a day-by-day basis: writing emails, sitting through conference calls, calling...
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SEO vs SEM – What’s the Difference and Why it Matters to Your Business

  There are almost 2 billion websites live on the internet today. Unfortunately, most of these websites almost never get visitors. Why is this? Well, as the internet expands and more businesses take to the web, search engines rely on hundreds of algorithms to sort and rank websites accordingly. These algorithms factor in on-page elements...
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The Kondo Method for SEO

There is nothing like a Netflix original series to jettison someone to the front of everyone’s social feeds – to make them an overnight sensation. Marie Kondo released The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing in 2011. In 2015, she was one of Time’s “100 most influential people.” However,...
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7 Tips That Will Help You Optimize Your Keyword List for SEO

Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly. Evaluating and optimizing your lists on a regular basis keeps your content high up in search engine rankings. However, keyword optimization is not always straightforward. Google’s algorithms grow more sophisticated constantly, and your old bag...
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5 SEO trends that will matter most in 2022

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this...
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4 Ways Automation Can Supercharge Your Holiday PPC Campaigns

Black Friday is almost here! Or did it already happen? Thanksgiving falls so late this year, the holiday shopping season is six days shorter this year than last year. So things have gotten even more challenging for PPC pros. Retailers like Target and Best Buy started running pre-Black Friday deals weeks before the usual start...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.