NEW YORK — For years, Search Engine Land has released regular updates to our celebrated Period Table of SEO Elements, and thousands of search marketers have downloaded that resource to better help them organize the myriad facets and, well, elements that make up for a good organic search strategy. Today we have finally created a...Read More

  At the beginning of the year, my company was absorbed by another digital marketing agency. One of the first things my team and I noticed about our new home is that our new co-workers used the word “strategy” differently from the way we had. That got me thinking about how we use the terminology...Read More

Who doesn’t love a good metaphor inspired by the world of athletics? We often describe our endeavors in terms of climbing mountains, hitting home runs, scoring goals and so on. It may sound a lot more exciting than much of what we really do on a day-by-day basis: writing emails, sitting through conference calls, calling...Read More

  There are almost 2 billion websites live on the internet today. Unfortunately, most of these websites almost never get visitors. Why is this? Well, as the internet expands and more businesses take to the web, search engines rely on hundreds of algorithms to sort and rank websites accordingly. These algorithms factor in on-page elements...Read More

Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly. Evaluating and optimizing your lists on a regular basis keeps your content high up in search engine rankings. However, keyword optimization is not always straightforward. Google’s algorithms grow more sophisticated constantly, and your old bag...Read More

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this...Read More