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SEO News

Google’s CEO Could Be $380 Million Richer By the End of the Week

Google Chief Executive Officer Sundar Pichai is about to have a very big week. On Wednesday, an award of 353,939 restricted shares he received before a promotion in 2014 will vest. At the end of last week, the grant was worth about $380 million, making it one of the largest single payouts to a public...
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Google brings AI-powered ad suggestions to AdWords campaigns

Dive Brief: Google announced new automated processes for AdWords that will go into effect starting April 29, per an email to customers made available to Marketing Dive by Adthena. The changes will use artificial intelligence and related technologies to make suggestions for optimizing ad campaigns run on the platform. Those suggestions will be generated based...
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How to Implement SEO Tactics in Large Companies

There’s a perception that search engine optimization requires no resources. Executives sometimes think that SEO is simply a matter of editing existing content. As a result, they don’t fund or staff SEO adequately to see real organic search performance gain. In reality, SEO isn’t about changing keywords here and there. It’s about optimizing a digital...
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Who Has More of Your Personal Data Than Facebook? Try Google

New regulations, particularly in Europe, are driving Google and others to disclose more and seek more permissions from users. And given the choice, many people might even be fine with the trade-off of personal data for services. Still, to date few of us realize the extent to which our data is being collected and used....
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Sarcasm aside, how strict PPC advertiser policies may actually benefit us

Around the pay-per-click (PPC) water cooler, it’s been whispered that Google just might be out for its own financial self-interest. (Shhh! Don’t tell!) That Google search is an utterly dominant and indispensable source of high-quality, high-intent paid search traffic makes it impossible to do anything but maximize our spend in this channel, of course. But many...
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After Facebook scrutiny, is Google next?

Facebook has taken the lion’s share of scrutiny from Congress and the media for its data-handling practices that allow savvy marketers and political agents to target specific audiences, but it’s far from alone. YouTube, Google and Twitter also have giant platforms awash in more videos, posts and pages than any set of human eyes could...
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Upgrading an AdWords Landing Page Experience

The web page that potential customers see when they click on a Google AdWords ad could be affecting how much an ecommerce business pays per click and where it appears in search results. Google AdWords Landing Page Experience is a measurement of how well an ad’s landing page serves potential customers. It describes whether Google...
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SEO: Is It Really Dead? – Forbes

The goal in business is to make money. Right? We all know it, but how can we achieve it in today’s increasingly competitive online world – and how is digital marketing impacting profit potential? Digital marketing, long hailed as the cure-all for business ailments, has seemingly become a cost center instead of a revenue center....
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Global Conversion Rate Optimisation (CRO) Software Market 2018 – Google Analytics, Unbounce, ion interactive …

Intense Research Announces New latest industry research report that focuses on “Conversion Rate Optimisation (CRO) Software Market” and provides in-depth Global Conversion Rate Optimisation (CRO) Software market analysis and future prospects of Conversion Rate Optimisation (CRO) Software market 2018. The research study covers significant data which makes the document a handy resource for managers, analysts, industry...
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Sarcasm aside, how strict PPC advertiser policies may actually …

Around the pay-per-click (PPC) water cooler, it’s been whispered that Google just might be out for its own financial self-interest. (Shhh! Don’t tell!) That Google search is an utterly dominant and indispensable source of high-quality, high-intent paid search traffic makes it impossible to do anything but maximize our spend in this channel, of course. But many...
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