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SEO News

Greek utility PPC refinances 1.37 bln euro debt at lower interest

ATHENS, June 21 (Reuters) – Greece’s Public Power Corp. (PPC) agreed with Greek banks to refinance an outstanding syndicated bond of 1.2 billion euros ($1.39 billion) with a new five-year credit facility, the utility said on Thursday. PPC, hit by unpaid bills during years of austerity, agreed this month to refinance the loan on “satisfactory...
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How to Keep Google Home and Chromecast From Giving Hackers Your Location

Google Home and Chromecast users are susceptible to a location privacy leak. The bug was discovered in May, but Google declined to comment until recently, saying it would release an update to fix the problem in mid-July. Craig Young, a researcher with security firm Tripwire, found the bug that leaks extremely accurate location data about...
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10 Tips to Get More Local Customers from AdWords & Facebook Ads

Loren Baker ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); There are several ad optimization techniques that can help you make the most out of your PPC investment. When done...
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SEO for Ecommerce: How to Write Meta & Product Descriptions

Jenny Halasz ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “ask-an-seo”, ( $(this).attr(‘href’) ) ); }); } } }); }); Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO...
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Salesforce integrates with Google Analytics 360 | Digital – Ad Age

A display of the partnership between Google and Salesforce at Connections last week Credit: George Slefo Perhaps the most celebrated person at this year’s Salesforce Connections annual event was not someone famous, well-known in creative circles or a highly touted CMO. It was Kristin Bond, director of email marketing operations at Girl Scouts USA. Bond...
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South Africa’s PPC full-year profit doubles, lifted by Zimbabwe

JOHANNESBURG (Reuters) – South African cement producer PPC reported a more than two-fold jump in annual earnings on Monday, boosted by a strong performance in its African operations, including Zimbabwe. The company has pushed deeper into the rest of Africa as profit has slumped in its domestic market, building plants in Rwanda, Ethiopia, Zimbabwe and...
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Google Thinks It Can Predict When You Will Die

When it comes to its users—roughly 1.17 billion of them—there is very little Google doesn’t know. The company has worked hard to increase our dependency on its products by gathering information about what we want to see, and harnessing that data to streamline our experiences. Tools like predictive search (Google suggesting search queries based on...
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How to measure in-store visits from AdWords?

By Daniel Article source: https://ppc.land/how-to-measure-in-store-visits-from-adwords/
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What Is SEO? Understanding The Basics To Avoid Being The Villain

Pexels Search engines utilize their own algorithms to determine how to show the most relevant, trustworthy results to consumers who are searching for your services or products every second of the day. In layman’s terms, Google is one giant library of information. Your brand or business’s website is one book out of a million that...
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Salesforce integrates Marketing Cloud with Google Analytics

Salesforce.com Inc. has made good on a promise it made last year to integrate its Marketing Cloud with Google Inc.’s analytics platform. The company said at its Salesforce Connections event in Chicago Wednesday that it’s integrating Marketing Cloud with Google Analytics 360, allowing customers to combine data from both platforms into a single dashboard. The idea...
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