6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know

Lisa Raehsler ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well,...
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Which PPC metrics matter? Lessons from half a million keywords

Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you put money into AdWords was that you wanted to...
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Earnings Clues on Pilgrim’s Pride Corporation (PPC), Fidelity National Information Services, Inc. (FIS) Analyst’s …

Pilgrim’s Pride Corporation (NASDAQ:PPC) plunged -1.27% with the closing price of $37.27. The overall volume in the last trading session was 1.15 million shares. Company Growth Evolution: ROI deals with the invested cash in the company and the return the investor realize on that money based on the net profit of the business. Investors who...
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An introduction into the basics of Google AdWords

‘; html += ‘ ‘+item.label+’ ‘; if(item.location){ html += ‘ ‘+item.location+’ ‘; } html += ‘ Article source: https://e27.co/an-introduction-into-the-basics-of-google-adwords-20171206/
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PPC agencies will play these 4 roles when automation takes over

Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about how Google’s latest wave of AdWords innovations is driven largely by these same technologies. As the move towards automation accelerates, how should agencies and PPC managers update their strategy? What processes will they...
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AdWords: Navigating the New ‘Opportunities’ Tab

If you’re an AdWords advertiser, you likely know about the new AdWords’ experience. Google sent emails to all users and has posted reminders throughout the legacy interface. Google will discontinue that interface at some point, although no one at Google will commit to when exactly that will be. Nonetheless, in this article I’ll review the...
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Small Businesses Prefer Facebook Over Adwords

[ 80% of US Small Business Owners Consider Facebook the Best Platform for MarketingClick To Tweet In March, G2 Crowd surveyed owners and executives of US small businesses and what they found was surprising. G2 Crowd found that small businesses prioritized marketing, despite being hard-pressed for financial resources. Out of the small businesses that participated,...
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5 Super Easy Ways to Boost Your Adwords Campaign

    Have a List of Negative Keywords  This is a common suggestion when it comes to boosting your paid search results, but a surprising number of people neglect to use negative keywords.   Google Adwords is largely based on keywords. Negative keywords are keywords that your campaign will exclude in its targeting, so you won’t waste money...
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Top 10 PPC Marketing Hacks for Email Marketers

PPC stands for Pay Per Click, and those who are familiar with email marketing and PPC marketing know how it works. The user clicks on an ad, and the person who posted that ad gets paid according to every single click he gets on the blog or the website. PPC is one of the most...
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How to Get Google AdWords Certification: A Step-by-Step Guide

Corey Morris Google AdWords certification is an important credential for individuals as it is one of the few standardized ways to prove a certain level of knowledge or topical relevance. While it isn’t an exclusive badge, it requires a certain level of work learning the concepts or experience in day-to-day AdWords use to attain. What...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.