Tag

PPC

AdWords app-install campaigns to sunset as Universal App Campaigns take over

Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with AdWords app-install campaigns since that time. Now the company is moving all app-install ads under the umbrella of UAC. Google said that as of October 16, all app-install campaigns will run as UAC ads. All...
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PPC Competitive Intelligence: How to Gain the Upper Hand on Your Competitors

About Jen Rubio Jen grew up in Western New York, where she received a degree in Journalism and Mass Communication from St. Bonaventure University, and later relocated to Phoenix in 2009. She has worked with a variety of businesses doing content writing, SEO, and PPC advertising. In her free time, Jen likes to travel, go...
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AdWords app-install campaigns to sunset as Universal App …

Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with AdWords app-install campaigns since that time. Now the company is moving all app-install ads under the umbrella of UAC. Google said that as of October 16, all app-install campaigns will run as UAC ads. All...
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Back to School PPC: 5 Big Search Trends This Year

Lisa Raehsler Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending holiday for online and in-store and contributes to 17 percent of the total year sales. In 2016, consumer spending on back-to-school products was a whopping $75.8 billion. The opportunities for retail sales lie in both...
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AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content

So far in 2017, we’ve seen location extensions for display, automated call extensions, a global rollout of price extensions, and most recently, call extension bid adjustments. Google AdWords extensions are more powerful than ever, and they just got another major mobile upgrade. Mobile sitelinks are becoming interactive, while callouts and structured snippets are gaining more real...
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Google AdWords Ads to Undergo Significant Makeover This Month

Matt Southern Google has announced its AdWords ads will undergo one of the most significant makeovers in recent memory later this month. The forthcoming updates will apply to mobile ads only, and will change how sitelinks, callouts, and structured snippets are displayed. Sitelinks Carousel Google will be introducing a sitelinks carousel to AdWords ads, which...
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2017 growth hacks: Use affiliates to improve PPC reach

Owning more paid search spots on search results can increase your clicks by 30-50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers to make a paid search land grab. For example, if your CTR (click-through rate) alone...
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6 Things That Will Save Your Underperforming AdWords Campaign

Andrew Lolk Do the underperforming elements of your AdWords campaigns make you nervous? When you dive into the data to learn what’s holding back your campaign from high ROIs, you’ll not only gain valuable insight, you’ll also start to optimize your account for growth instead of shutting it down. Avoid this pain and transform the...
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[Updated] 7+ features you’ll only find in the new AdWords interface

This article was originally published on 7/13 and has been updated to include more recent features in the new interface. These can be found under the “Bonus” section below. Even though the New AdWords Experience (AKA the new user interface) doesn’t quite have feature parity with the current AdWords yet, it actually offers some exclusive features. They can...
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This script creates Google Slides with AdWords data to automate your presentation-making

Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides. Leo Sei, Google’s Product Manager for AdWords Scripts, told me why they created this new integration: “The goal of AdWords Scripts is to help advertisers automate their workflow. After talking with...
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