Around the pay-per-click (PPC) water cooler, it’s been whispered that Google just might be out for its own financial self-interest. (Shhh! Don’t tell!) That Google search is an utterly dominant and indispensable source of high-quality, high-intent paid search traffic makes it impossible to do anything but maximize our spend in this channel, of course. But many...Read More

The web page that potential customers see when they click on a Google AdWords ad could be affecting how much an ecommerce business pays per click and where it appears in search results. Google AdWords Landing Page Experience is a measurement of how well an ad’s landing page serves potential customers. It describes whether Google...Read More

PHOTO: Shutterstock It’s terrific to gain conversion from paid search ads that have been clicked, but one question that comes up among marketers is how long should those conversions take? The question is not arbitrary. Marketers have sought speedy conversions online, especially if a business model is based upon digital sales. While many retailers have...Read More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Customer Data Strategies Identity Resolution: Best PracticesApr 16, 2018 by Digital Marketing Depot When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t...Read More

Pilgrim’s Pride Corporation (NASDAQ:PPC) is trading with a trailing P/E of 8.6x, which is lower than the industry average of 18.2x. While this makes PPC appear like a great stock to buy, you might change your mind after I explain the assumptions behind the P/E ratio. In this article, I will break down what the...Read More

Elisa Gabbert ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “digital-advertising”, ( $(this).attr(‘href’) ) ); }); } } }); }); What’s a good click-through rate in Google AdWords? What about a good cost per click and a good cost per...Read More