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PPC

PPC overhaul foresees partial sale of DEDDIE | Business

The new government’s strategic plan for streamlining and restructuring Public Power Corporation will start with the part-privatization of the Hellenic Electricity Distribution Network Operator (DEDDIE). The plan, which forms part of the prime minister’s announcements in Parliament, will bring about the necessary transfer of grid-related assets from PPC to DEDDIE, so as to attract investors...
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Read More Google AdWords promotion was key to Badshah YouTube success On Friday, we reported on

On Friday, we reported on Indian artist Badshah’s success with his new music video ‘Paagal’, and Sony Music India’s claim that it had broken BTS’ YouTube 24-hour-debut record with 75m views in its first day on the platform. We’re still waiting for YouTube to officially confirm the record, but in India there has been criticism...
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Heard from Google, the biggest trends impacting PPC are privacy and automation

We’re now well past this year’s Google Marketing Live event which was hosted in June in San Francisco. By now you’ve most likely heard about all the latest new betas and product changes – the “what” of what was announced. I myself am most excited about the additional controls that are coming to automated bidding....
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Learn Social Media, Google AdWords, MailChimp With This $35 Bundle

Practically everyone has a brand to build. Which is why digital marketing is one of the most important skills you can possess today. If you’re looking to launch a coordinated campaign, but don’t have the cash to hire a full-blown marketing team to make it happen, The Silicon Valley Digital Marketer Bundle can show you...
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Three reasons PPC campaigns fail that nobody seems to care about

Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”. Use these “rapid growth hacks”. Here are some “tricks”. Here’s how to copy the best-converting PPC campaigns. And, honestly, I get it. I’m not criticizing...
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Three reasons PPC campaigns fail that nobody seems to care about

Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”. Use these “rapid growth hacks”. Here are some “tricks”. Here’s how to copy the best-converting PPC campaigns. And, honestly, I get it. I’m not criticizing...
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Badshah Breaks BTS YouTube Record Thanks To Google AdWords Reportedly Paid For By Sony Music

Members to the BTS Army fan club have taken to Twitter with a variety of accusations, pointing out every possible inaccuracy and including that the video has far fewer likes than would be expected, given the volume of traffic. As of Monday, the video had 95 million views and 596K likes. The rapper himself all...
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Amazon’s got a PPC lock on “Prime Day”

Amazon’s (two-day) Prime Day is underway, and we were curious how competing retailers and brands would challenge Amazon in the search results and try to capitalize on the rise in “prime day” queries. Turns out, on search, Amazon has “prime day” locked down. If you’re looking for “competing Prime Day deals,” you’ll find plenty of...
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How metasearch became the most important marketing channel in travel

When, back in 2013, we started to see Trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years. This was especially so when Google jumped on the bandwagon with Google Hotel Ads. Today, nearly three-quarters of travelers are believed to use...
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Why Last-Click Attribution Is Killing Your PPC Performance

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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