AdWords Keyword Planner update appears to be rolling out in the new interface

Google appears to be rolling out an overhaul of AdWords Keyword Planner in the new AdWords interface. The workflows in the new Keywords Planner are much more streamlined than the current/old version, and it uses Google’s Material Design, matching the new AdWords interface. The best indication of this new approach is immediately apparent from the...
Read More

PPC Shareholder Prudential Is Said to Demand Chairman’s Exit

One of PPC Ltd.’s largest shareholders is pushing for Chairman Peter Nelson to be replaced after talks with potential suitors failed and the company seeks to grow independently, according to people familiar with the matter. Prudential Investment Managers South Africa Pty Ltd. has sent a formal request to South Africa’s largest cement maker demanding Nelson’s removal,...
Read More

The best traffic strategy with Google AdWords

Having trouble with traffics for your website? Worry no more as Google AdWords is making your challenges your advantage. Google AdWords is a Certified branch of Google that allows entrepreneurs and other website owners to attract traffics to their websites, it is also a means for advertising products that one may need to sell through...
Read More

Buy or Sell? What Analysts Recommends: Pilgrim’s Pride Corporation (PPC), TransEnterix, Inc. (TRXC)

Pilgrim’s Pride Corporation (NASDAQ:PPC) gained 1.89% with the closing price of $27.00. The overall volume in the last trading session was 1.76 million shares. Company Growth Evolution: ROI deals with the invested cash in the company and the return the investor realize on that money based on the net profit of the business. Investors who...
Read More

Bitcoin thieves use Google AdWords to target victims | ZDNet

(Image: File Photo) Researchers have uncovered a Bitcoin-stealing cybercriminal gang that has stolen millions of dollars by exploiting Google AdWords. On Wednesday, cybersecurity experts from Cisco Talos revealed that with the help of the Ukraine Cyberpolice, the team has been able to track and monitor the group over the past six months. In a blog...
Read More


Pay-per-click advertising campaigns—in particular, Google’s PPC ads—offer a lot of benefits to window and door retailers. Many love the cost-effectiveness, as well as how PPC ads display the company prominently at the top of search engine results pages. The fact that PPC advertisers can tweak ad copy on the fly and make it go live...
Read More

Automate the Grunt Work with a Google AdWords Script

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes Noble | iTunes | IndieBound One of the first giant leaps you’ll ever take in your business comes when you delegate or even outsource the low-dollar repetitive stuff you’ve been...
Read More

Invest in a killer PPC campaign by using these smart budget strategies

Budgeting is one of the most important components of pay-per-click (PPC) account management. They are a direct reflection of a campaign’s priorities and are the bridge that ties strategy and tactical execution together. Without well-thought-out budgets, a PPC program can never reach its full potential. This article discusses how to think through the budgeting process...
Read More

Use This Google AdWords Hack to Lower Costs and Increase Leads

You might have heard a digital marketing guru throw the acronym “SKAG” out on the table but you were unsure of what it meant. If you go to urban dictionary, it states that a skag is an unattractive woman. That is not what we’re referring to here. Single Keyword Ad Groups (or SKAGs) are a beautiful...
Read More

How to build a stronger, more effective PPC team

I’ve been doing pay-per-click (PPC) since 1998, when virtually every setting was manual. While it was painful to manage everything by hand, it forced me to learn the ins and outs of PPC, and that helped me build a successful career.  Today, with automation playing an ever-more-important role in PPC, new account managers don’t have...
Read More
1 2 3 20

RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.