UPDATE 1-Dangote Cement still interested in South Africa’s PPC – CEO

(Adds quote, details, background) By Chijioke Ohuocha LAGOS, Oct 19 (Reuters) – Dangote Cement is still interested in acquiring South African rival PPC and would do a deal at the right price, its outgoing chief executive officer Onne van der Weijde said on Thursday. Weijde said PPC was a “good fit” for Dangote Cement, which...
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5 Advanced Ways to Increase Your AdWords CTR

Dusty Vegas ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Figuring out ways to increase your AdWords click-through-rate (CTR) can be frustrating. Most internet advice focuses on the (very important) tactics...
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Revenue Approximations Analysis: Pilgrim’s Pride Corporation (PPC), Equity Residential (EQR)

Pilgrim’s Pride Corporation (NASDAQ:PPC) gained 0.72% with the closing price of $29.33. The overall volume in the last trading session was 1.47 million shares. Company Growth Evolution: ROI deals with the invested cash in the company and the return the investor realize on that money based on the net profit of the business. Investors who...
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Google rolls out new interface for AdWords – Campaign Asia

Aurora is the future of interactive mobile advertising Whether it’s touching, tilting, tapping, Aurora HD Video’s interactive elements and eye-popping visuals are bringing a new level of engagement to mobile ads. Article source: http://www.campaignasia.com/article/google-rolls-out-new-interface-for-adwords/440312
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CRH Is Said Among Firms Mulling Bid for South Africa’s PPC

CRH Plc is among companies considering a counterbid for PPC Ltd. that could trump an offer by Canada’s Fairfax Financial Holdings Ltd., according to people familiar with the matter, adding a potential new twist to the battle for South Africa’s largest cement maker. The Irish building-materials supplier has held early deliberations about pursuing an acquisition of...
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AdWords rolls out new interface to all advertisers

Google has announced that the new AdWords interface is now available to all advertisers. The new “experience” was unveiled last year, followed by a rollout over several months, from August of last year until the present. Along with new features for data visualization, the overhaul enhances load speed of account data up to 20 percent,...
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13 Reasons Why PPC Brand Bidding Is a No-Brainer

Pauline Jakober ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros),...
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UPDATED The AdWords 2x budget change: Considering the potential impact

Update 10/11/17: We have heard back from Google on several outstanding questions and clarifications and updated this story to reflect that and what it lays out in a new FAQ about the change.  Following last week’s sudden announcement that Google AdWords campaigns may now spend as much as twice the daily budget that advertisers set for...
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PPC Investor Says Fairfax Bid Should Be More Than 43% Higher …

PPC Ltd. is worth at least 43 percent more than what Canada’s Fairfax Financial Holdings Ltd. has offered for the share component of its bid, according to the holder of about 5 percent of stock in South Africa’s biggest cement maker. Value Capital Partners is among PPC investors who oppose the Fairfax bid for 2...
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Google announces AdWords daily budgets can overspend by 2x, automatically

On Wednesday afternoon, Google AdWords notified advertisers in their accounts and on Twitter that a change had already happened to the way budgets get handled on a daily basis. It is not going over well. To help you hit your advertising goals, your campaigns can now spend up to twice your average daily budget. https://t.co/TUO08wXnl3...
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