Need to quickly build a campaign or add keywords to an existing one? This script will do the work for you! All you need to do is input a few keywords and headlines in a spreadsheet and BAM! You’ve got yourself the beginnings of a great campaign. I’m a firm believer in Single Keyword per...Read More
Keeping track of when your ad tests have enough data to be concluded can be a real challenge when you may have dozens of different ad tests running within an account. The most common way to split test revolves around labeling sets of ad copies “Ad copy 1” and “Ad copy 2” and using the...Read More
In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users. Now, device targeting is streamlined. We can use a one-size-fits-all approach to ensure ads are shown on mobile devices with little effort. But does one size fit all? In gaining convenience,...Read More
Digital marketing has evolved significantly over the last couple of decades. The days when you could stuff your content with keywords and rank on top of the search engines are long gone. Today, the frequently changing search engine algorithms, cut-throat competition and the push towards paid advertising have rendered it difficult for brands to get...Read More
You have created a product or service and now want to get it to the masses as quickly as possible. But which marketing channels should you invest in? Online marketing expert Neil Patel came up with some possible answers by studying 208 companies’ marketing efforts; he found that nearly 60 per cent of those companies’...Read More
Want to participate in a short research study? Help shape the future of investing tools and you could win a $250 gift card! Today we’ll look at President Energy Plc (LON:PPC) and reflect on its potential as an investment. In particular, we’ll consider its Return On Capital Employed (ROCE), as that can give us insight...Read More
“Time’s Up,” Charlie Wollberg March 1, 2018; Reuters Technology News Thousands of nonprofits all over the country have been racing to meet a deadline set by Google’s AdWords Ad Grant program in December. Many may not demonstrate the necessary five-percent click-through rate over two consecutive months. Doing so means making sure your nonprofit perfects the...Read More
ATHENS (Reuters) – Greece’s electricity utility PPC has pushed back by more than a month a deadline for binding bids for three coal-fired power plants it is selling under a post-bailout agreement, it said on Monday. PPC, which is 51 percent owned by the state, had set a May 28 deadline for six investors that...Read More
Digital marketing skills are critical, not only to those actually working in the field, but also to entrepreneurs. Even if you’re past your very early startup days, and have a defined marketing team, the most successful founders have a working knowledge of each aspect of the business, and can provide knowledgeable oversight of digital marketing...Read More
Public Power Corporation and Piraeus Bank helped the benchmark of the Greek bourse recover on Friday, which sufficed to swing the weekly losses into gains. However, turnover reverted to low levels as the market clearly is in anticipation of the election results, not only in Greece but also in the rest of the European Union....Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
