Tag

PPC

4 Ways Automation Can Supercharge Your Holiday PPC Campaigns

Black Friday is almost here! Or did it already happen? Thanksgiving falls so late this year, the holiday shopping season is six days shorter this year than last year. So things have gotten even more challenging for PPC pros. Retailers like Target and Best Buy started running pre-Black Friday deals weeks before the usual start...
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SEM vs. SEO vs. PPC Defined: What’s the Difference?

As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly. The same can be said for now-Googler and search industry pioneer Danny Sullivan when he began routinely using the term “search engine marketing” in 2001 to...
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5 Innovative PPC Tactics to Try Today

Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks. While this allows for stability and scalability, sometimes it causes blind-spots in legacy accounts (working together more than a year). Here are my favorite tactics to break the mold. Tactic 1: A Single Long-Tail Broad Match Keyword, with...
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Search Engine Land unveils Periodic Tables of PPC at SMX East

NEW YORK — For years, Search Engine Land has released regular updates to our celebrated Period Table of SEO Elements, and thousands of search marketers have downloaded that resource to better help them organize the myriad facets and, well, elements that make up for a good organic search strategy. Today we have finally created a...
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10 Important PPC Trends to Watch in 2020

What does the future hold for PPC? This is a question we ask every year here at Search Engine Journal. Last year, audiences and automation were just a couple trends PPC marketing experts expected to dominate. But what will be the most important PPC trends in 2020? That’s the exact question I asked 39 of...
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Google Analytics versus Google Ads Conversion Tracking

“Why don’t my Google Analytics transaction numbers match my Google Ads conversion tracking numbers?” Different systems are not going to track exactly the same, but most of the time they are close enough that it’s not an issue. However, big discrepancies can occur when a larger percentage of people don’t order from your ecommerce site...
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SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]

Marketers aren’t always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy, overall, and in specific marketing campaigns. Each tactic or channel has its advantages and disadvantages, which become more or less important depending on your intent and objectives, your product or service, your industry, and...
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Get In The Race: The PPC Sprint And SEO Marathon

Who doesn’t love a good metaphor inspired by the world of athletics? We often describe our endeavors in terms of climbing mountains, hitting home runs, scoring goals and so on. It may sound a lot more exciting than much of what we really do on a day-by-day basis: writing emails, sitting through conference calls, calling...
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Google Analytics Versus Google AdWords Conversion Tracking

“Why don’t my Google Analytics transaction numbers match my Google Ads conversion tracking numbers?” Different systems are not going to track exactly the same, but most of the time they are close enough that it’s not an issue. However, big discrepancies can occur when a larger percentage of people don’t order from your ecommerce site...
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Use the Sitemap to Build a PPC Campaign

Struggling to find a simple way to structure your paid search account? Use the sitemap. A sitemap is a model of a website’s content – including the names of and links to important sections – designed to help both users and search engine bots navigate the site. It is a map, after all. HTML sitemaps...
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