Advertisers love AdWords Editor. At countless conferences I’ve attended over the years, where I’ve heard all sorts of critiques of all sorts of products, Editor always stands out as a fan favorite. It’s the Gritty of the Google Ads world – something approaching universal approval. The main bit of feedback I hear is a plea...Read More
Public Power Corporation and alternative supplier Volterra have agreed to jointly develop and utilize wind farms with a total capacity of 69.7 megawatts. PPC announced that its subsidiary, PPC Renewables, is buying out 45 percent of Volterra’s two special purpose vehicles that own a total of four wind parks in central Greece: two already operating...Read More
Quality Score is one of the most important metrics in Google Ads as it has a direct impact on how much you pay per click. Data from Wordstream would suggest that simply increasing your Quality Score from 5 to 7 would result in a decrease in CPC of 28.6%. Despite its importance, it’s been historically...Read More
E-retail giant Catch Group has settled a lawsuit against Kogan for alleging violating its “catch” trade marks and the consumer law through sponsored links on […] Article source: https://www.lawyerly.com.au/catch-group-settles-dispute-with-kogan-over-catch-adwords/Read More
Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. Landing page optimization is now...Read More
The PPC produces more than 25,000 pieces of content a year for more than 60 countries, 24 hours a day, five days a week across two offices. The company is using the Ooyala Flex Media Platform, a content supply-chain solution, to simplify thousands of video workflows across distributed locations worldwide. “Increasingly, studios are in a...Read More
Should search trends determine what journalists write about? I definitely believe search is important and something they should have a solid understanding of — but it’s also not everything. Digital tools that reporters regularly use to find news, like Dataminr and Google Trends, can’t replace the beat reporting and other traditional methods that provide stories...Read More
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