Tag

Analytics

What Moved the Needle? Conversion Tracking Across Facebook and Google Analytics

With data-driven advertising comes great responsibility – and the headache of how to accurately pinpoint what contributed to each conversion online. Facebook undoubtedly has the most comprehensive tracking in the industry, as it can track actual users as opposed to browser cookies. Yet, many advertisers double-check and compare Facebook campaign data with third-party metrics, most...
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Google Analytics: What to Measure and Where Visitors Go

About Drew Eastmead Drew leads Vertical Measures’ training and education efforts, including our Content Coaching services. He has 13 years of digital experience, including 10 in New York City, where he managed several large-scale websites. Today, he arms clients with the latest content marketing knowledge and skills to compete in the digital space. @dreweastmead Article...
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10 Google Analytics Event Goals You Need To Set

There is arguably no free resource that’s more valuable to today’s online business than the Google Analytics platform. It’s a tool that would normally cost thousands of dollars per year, but is Google’s gift to you. Having said that, are you making the most out of the platform by tapping into the “goals” feature? Tracking...
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Want To Use Big Data? Why Not Start Via Google, Facebook, Amazon, (Etc.)

Big Data – everyone’s heard about it by now – how it’s going to change the world by curing cancer, ending terrorism and feed the hungry. Of course, it’s also clear that some people are using it to make a lot of money – adding $15 trillion to the value of the world economy by...
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5 Best Practices for Google Analytics for 2017 | Benzinga

WebCroppers reveals the 5 Best Practices for Google Analytics for 2017 to help small businesses use these tools to analyze their data and get more traffic to their site. (PRWEB) August 11, 2017 Google Analytics is free cloud based software which helps to track activity on a person’s website. It’s a very flexible reporting system...
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Google’s Analytics Intelligence Brings Interactive Queries to the Desktop

Analytics Intelligence introduces query and response to Google Analytics and Google Analytics 360 PHOTO: Diego PH People are getting more and more accustomed to asking their computer devices questions these days, so it shouldn’t be surprising that software outside of virtual assistants is beginning to accommodate those behaviors, too. Nor should it come as a...
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Fastbase Inc, a SaaS Analytics Platform that Integrates with Google …

NEW YORK, Aug. 4, 2017 /PRNewswire/ — Fastbase, Inc. has grown exponentially in the past year, providing industries with in-depth big data analytics to support and streamline marketing and sales initiatives. Fastbase, Inc., a Google Analytics add-on feature, provides value to Google Analytics users by supplying additional web lead information, including visitor LinkedIn profiles and email...
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4 deceptive Google Analytics metrics that fool retail marketers

In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into business performance at a glance. We call these metrics Key Performance Indicators (KPIs), and depend on these metrics to guide our marketing efforts, especially as we head into the busy holiday...
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How Google Analytics Codes Unearthed a Network of South African Fake News Sites

In July 2015, Lawrence Alexander published a report uncovering a number of ostensibly local, Ukrainian news sites that were actually operated out of the so-called “Troll Factory” of St. Petersburg, at 55 Savushkina Street. Lawrence found the connection between these sites by locating a shared Google Analytics ID, which showed that the sites were managed...
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Google Analytics: Removing Internal Traffic and Referral Spam

Web traffic from employees, related parties, and automated bots can distort reporting in Google Analytics. For example, including internal traffic in return-on-investment calculations can produce a lower, inaccurate percentage from what legitimate channels actually generated. In this article, I’ll explain how to exclude in Google Analytics traffic from one’s own domain, from related-party domains (such...
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