Tag

Analytics

5 Reasons Every Webmaster Should Use Google Analytics

There are plenty of reasons that every single person designing a website needs some form of analytics. The simple reason that is when building a site and optimizing it to bring in different eyes and hold views on pages for a certain amount of time requires the insight only found with analytics. There are lots...
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Learn to wield Google’s powerful analytics tools [Deals]

Google holds an outsized influence on what people engage with on the internet. So making your mark online means making the most of Google’s analytics tools. With this deeply discounted bundle of courses in Google Analytics, you’ll learn how. The Ultimate Google Analytics Mastery Bundle includes 9 courses with about 43 hours of video content....
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How Recruiters Can Get More Out of Google Analytics

Data powers the modern business. Find out how you as a recruiter can be using Google Analytics to power your searches and help find the quality candidates you need, writes Adrian Cernat, CEO and co-founder SmartDreamers. “Data-driven recruiting.” Has a nice, cutting-edge, 21st-century sound, doesn’t it? The question is, just what is data-driven recruiting and...
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How to Audit Integration of Google Analytics, Ads

Google Ads is an important platform for online merchants. Google Analytics is another. Combining the two provides rich, actionable data to grow traffic and sales — assuming that tracking is set up correctly. In this post, I’ll provide an audit process to confirm proper integration. Syncing Google Analytics and Google Ads allows data to pass...
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iProspect Hong Kong is city’s first 4A agency certified as Google Analytics 360 Reseller

Google has picked iProspect Hong Kong as a Google Analytics 360 Reseller, the first 4As agency receiving this certification in the city. By obtaining the Google Analytics license, iProspect Hong Kong will now be able to offer full web analytics solutions for the toolset including strategy, tagging, implementation, and site analytics. Moreover, the entire consulting team at iProspect...
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How to Audit Google Analytics, Ads Integration

Google Ads is an important platform for online merchants. Google Analytics is another. Combining the two provides rich, actionable data to grow traffic and sales — assuming that tracking is set up correctly. In this post, I’ll provide an audit process to confirm proper integration. Syncing Google Analytics and Google Ads allows data to pass...
Read More

How to Audit Google Analytics and Google Ads Integration

Google Ads is an important platform for online merchants. Google Analytics is another. Combining the two provides rich, actionable data to grow traffic and sales — assuming that tracking is set up correctly. In this post, I’ll provide an audit process to confirm proper integration. Syncing Google Analytics and Google Ads allows data to pass...
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Get Google Analytics-savvy with this $14 course

TLDR: For $13.99, learn how to pass the Google Analytics certification exam on your first try It isn’t enough to know how many people came to your website. No, these days, you need to understand why they came to your website. What led them there? What did they want? Where did they explore — and...
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Google Analytics App + Web Simplifies Cross-Platform Measurement

PHOTO: mjmonty Google introduced a new analytics feature in late July which is game changer for anyone tasked with measuring cross-platform engagement. Google Analytics now includes a property type called App + Web. App + Web allows marketers to combine the dimensions and metrics of app and website data into a unified report. The report simplifies the...
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Become a Certified Google Analytics Pro for Just $14

A website is a fantastic tool for business promotion. But, if you don’t know who’s visiting it, you could be wasting your time. That’s where Google Analytics comes into play. Need a crash course? Then become certified — in as little as two days — with this affordable web course. Google Analytics is the web’s...
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