Tag

Analytics

The Google Marketing Re-Org You May Have Missed

Marketers trying to keep up with the fast-changing dynamics in advertising have their work cut out for them. TV is becoming more like digital, with segmented buying, data-driven addressable for OTT around the corner and cross platform targeting starting to gain ground. Facebook is changing it’s systems seemingly every week. Amazon advertising is surging, and...
Read More

AdSwerve, Analytics Pros Merge To Keep Pace With Reorganized Google Ad Ecosystem

(Photo by VCG via Getty Images) The traditional advertising business has been turned upside down in recent years, as data-driven digital platforms attract more money and brands. But it turns out even the fast-growing digital business is getting turned upside down by mergers, consolidations, and even entirely new sectors. Amazon, for instance, has recently spawned a sector of...
Read More

How advisers can use Google Analytics

Advisers put in a lot of effort in building their websites, which is the face of their business. Besides catering to existing clients, your website helps prospects to know you better. Many advisers have been using social media tools like Twitter, Facebook, blogs and newsletters to reach out to prospects. The aim is to get...
Read More

AdSwerve acquires Seattle-based Analytics Pros for $24M, creating …

Analytics Pros CEO Vicki O’Meara Seattle startup Analytics Pros has been acquired by Denver-based AdSwerve, creating a combined 120-person marketing and analytics company that expects to generate more than $100 million in gross revenue this year. AdSwerve bills itself as a leading Google Marketing Platform partner, while Analytics Pros calls itself a top Google Analytics...
Read More

Napkyn Analytics Launches Data Stack Licensing

New Subsidiary Shakes up Marketing Industry by Removing Competition with Agencies Seeking to Access Latest Google Analytics Technology Businesses have an unquenchable thirst for data, and with millions of businesses logging in every day, Google Analytics has become the household name among marketers for gathering and understanding data for decision making. But while anyone with...
Read More

Google Analytics Introduces Cross Device Capabilities With ‘Google …

Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “digital-marketing-tools”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google Analytics has started beta testing a new feature called Google Signals, which offers cross-device reporting and remarketing capabilities. Users...
Read More

Google Analytics Crash Course for Financial Advisors

Google Analytics has been around since 2005, and most financial advisors have accounts by now, but we find they aren’t really using the data provided. If this is you, don’t worry, this article will serve as a crash course on making the most of this powerful tool.  We find that one of the main reasons...
Read More

4 Ways to Use Google Analytics to Find Content Ideas

Data is pivotal in all marketing campaigns. Companies that leverage data are able to better understand their customers. Data-driven marketing results in greater customer loyalty, customer engagement, and increases in the number of customers. However, we mostly use data to inform SEO, PPC, or social campaigns. These areas of marketing are clearly data-driven. But, there’s...
Read More

How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis

PHOTO: Travis Wise It is always nice to have a map for a journey, but for years marketers had no map to understand the journey customers take across devices.  Google is now looking to provide such a map with Google Analytics cross-device reporting, a capability that the company introduced as part of the realignment of...
Read More

Google Marketing Platform Gets a New Enriching Destination for Content and Analytics

Google Marketing Platform Has Formally Announced Their New Home on the Website and Social Media Platforms Recently, DoubleClick ended its long-time run among Content Marketing teams as Google decided to pull it down. The signs were ominous about Google making a drastic change to its Analytics and Marketing Cloud suite. Yes, they did it. Google...
Read More
1 2 3 18

RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.