Tag

Analytics

Customising Your Google Analytics Profile – 5 Actionable Data Tips for Every Installation

Google Analytics is a great tool, I’m not sure what most of us would do without it. Whilst it is useful in its out of the box state, its real power lies in its ability to be tailored to suit your business needs. I’m sure you can appreciate, that as an agency, we have seen...
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Google Adds Salesforce Sales Cloud Integration to Google Analytics 360

Back in November, Google announced a partnership with Salesforce, which would involve a series of integrations between the two companies that would enable customers to integrate sales, marketing, and advertising data from the Salesforce Sales Cloud platform into Google Analytics 360.     The first of these integrations, which was recently introduced on the Google...
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5 Ways Email Marketing Can Help Boost Ranking In a Hurry

What does email have to do with SEO? At first glance, you don’t see a relationship between these two platforms. But email actually helps boost SEO and website rankings in many different ways. Organic search and email are the two main channels that drive the most traffic to websites. According to a research by Conductor, 51...
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Merkle to Host Analytics Workshop for Google Cloud

COLUMBIA, Md.–(BUSINESS WIRE)–Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will co-host a complimentary workshop series, Marketing Analytics on Google Cloud Platform. The first in the series of three workshops will take place on Wednesday, February 28th from 8:00am – 12:30pm ET at Google’s Atlanta, GA office. The half-day workshop is...
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Google Analytics Features You Need to Pay Attention to in 2018 [PODCAST]

Brent Csutoras ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-tools-and-downloads”, ( $(this).attr(‘href’) ) ); }); } } }); }); Podcast: Download Subscribe: Apple Podcasts | Android | RSS If there’s one tool that every search marketer should be required...
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Google Analytics Add-on’s Leads Relationship Management is the Key to Marketing Automation Success

Jan 25, 2018, 12:41 ET Preview: AIM London Stock Exchange will soon receive participation from the successful web analytics and software company, Fastbase, Inc. Article source: https://www.prnewswire.com/news-releases/google-analytics-add-ons-leads-relationship-management-is-the-key-to-marketing-automation-success-300587663.html
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Google Analytics Add-on’s Leads Relationship Management is the …

Jan 25, 2018, 12:41 ET Preview: AIM London Stock Exchange will soon receive participation from the successful web analytics and software company, Fastbase, Inc. Article source: https://www.prnewswire.com/news-releases/google-analytics-add-ons-leads-relationship-management-is-the-key-to-marketing-automation-success-300587663.html
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Infographic: How PR pros can make the most of Google Analytics

Content marketing can be a tough sell. The process is slow, it can require heavy investment, and proving ROI can be elusive. However, Google’s powerful tools can provide insights into what content performs well—and what efforts lead to sales. Getting started is a simple process, according to an infographic from Red Web Design. It details...
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Developers Guide for interpreting Google Analytics Reports to Optimize Web and Mobile App Performance

Here’s How Big Data Can Help Boost Efficiency in Your Call Center Big Data revolution gets underway, helping companies of any size to deliver better services. In this article, Yana Yelina, Technology Writer, … by Yana Yelina | Jan 22, 2018 Article source: https://www.martechadvisor.com/articles/marketing-analytics/developers-guide-for-interpreting-google-analytics-reports-to-optimize-web-and-mobile-app-performance/
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Google Analytics Introduces New ‘Audiences’ Report

Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google is rolling out a new report in Analytics which analyzes a website’s custom audiences. This appears to be a...
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