Google Analytics is Blocked by Firefox, Mozilla Explains Why [UPDATED]

Representatives from Mozilla, parent company of Firefox, have explained why the browser is now blocking Google Analytics by default. An updated version of the Firefox browser was released this week which blocks all trackers including Google Analytics. That means traffic data may be affected when visitors are using the latest version of Firefox. Mozilla claims...
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Adobe Analytics vs. Google Analytics 360

A recent study has revealed that Adobe Analytics provides customers with a 224% ROI and a 13% increase in conversion rates. This new user friendly interface is key when surfacing actionable insights from your customer’s data. Adobe Analytics analyzes your customer data in real time, and will seamlessly integrate with other Adobe Experience Cloud solutions....
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4 website actions you can track with Google Tag Manager

Google Analytics offers a wealth of data via the default installation, but many actions aren’t tracked by default. Getting additional tracking in place often entails digging into technical documentation and working with backlogged development teams. Google Tag Manager can help fill in the gaps, expanding the activity you can track on websites while not requiring...
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How to use Google Analytics: A beginner’s guide to Google’s service for website-traffic analytics

Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics dedicated to analyzing data, and is generally used to tease out meaningful patterns that can be used to generate statistics and make predictions about future trends. That said, you don’t...
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How to Unlock Google Analytics’ Full Potential and See Remarkable Results

Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted. There’s a fine line, after all, between simply collecting dots and actually connecting them. Google Analytics can grant tremendous insight into customer behavior. But extracting that information is impossible unless you know what to look for. Measurement is the first...
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How to Analyze Your Lead Generation Form Using Google Tag Manager

In B2B, the lead generation form is an important gateway between your site and the visitor. Learn how Google Tag Manager can help in B2B Sales. Stop killing your customers! Think of a scenario where you’ve built a bridge to have a cohort of voyagers cross-over a deep chasm over to the Promised Land. The...
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Using Attribution Modeling in Google Analytics

Marketing attribution is the process of identifying sources or channels that led to a desired outcome, such as a sale or a subscription. Attribution can become complicated when multiple channels contribute. For example, a consumer may first click a link on Facebook to view a product on an ecommerce site. She could revisit that product...
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Informatica and Google Expand Partnership to Support Analytics Initiatives in BigQuery

Add to favorites “One of our strategic goals is to deliver rich, on-demand business insights through big data.” Google and Informatica are deepening their partnership to extend functions enabling support for cloud data warehouse management and analytics on marketing data lakes. Informatica is expanding its offering on Google’s cloud platform to include enhanced Google BigQuery...
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How to Turn Google BigQuery Into A Powerful Marketing Data Warehouse

This post was sponsored by Supermetrics. The opinions expressed in this article are the sponsor’s own. The Martech 5000 supergraphic highlights the big challenge facing marketers. As more products, tools, and platforms arise, so too does the amount of data marketers need to gather, monitor, and analyze. To further compound this challenge, Scott Brinker, the...
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Use Google Analytics To Improve Your Website

Google Analytics is a free tool that tracks and gathers data from the people who visit your website. The system uses a JavaScript code that collects and processes data that is then presented to you in the Google Analytics platform. A tracking code will collect anonymous information on how users interact with your website. It...
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