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Analytics

3 Quick SEO Wins Lurking Inside Google Analytics

Brad Smith ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); SEO doesn’t have to be difficult. In fact, it’s better if it isn’t. Smart people tend to overcomplicate things. Especially...
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Business Digest: Foxxr presents Google Analytics workshop

CAPITOLA Foxxr presents Google Analytics workshop Foxxr Digital Marketing will present a free workshop — “Set Goals with Google Analytics” 11:30 a.m. to 1 p.m. Wednesday, at Foxxe, 706 Capitola Ave. Suite G. Brian Childers will cover an introduction to Google Analytics and analytics goals, a discussion of what you can track as a goal,...
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How Google Analytics Help You Assess Vendor Performance …

Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and even texting are all ways to attract in-market shoppers to your store. These solutions come from specialized vendors who help you reach your target audience, but how do you know if each...
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5 ways to capitalize on Google Tag Manager – Search Engine Land

Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits. Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs. 1. Improve...
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How Google Analytics Help You Assess Vendor Performance

Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and even texting are all ways to attract in-market shoppers to your store. These solutions come from specialized vendors who help you reach your target audience, but how do you know if each...
Read More

5 ways to capitalize on Google Tag Manager

Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits. Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs. 1. Improve...
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Using Google Analytics for Ecommerce SEO

Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Jill Kocher’s article, “Understanding Google’s Keyword ‘Not Provided’ Data,” provides a history and solutions for dealing with the lack of organic search keywords. In this article, I will explain a process for optimizing keywords that drive...
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Exciting News from Google Analytics for BigQuery: Now, Stream Data Every 10 Minutes

Analyzing those multiple interactions between large sets of data was made easy by BigQuery. However, you may not think that on days when you wanted multiple streaming of exports and were limited to thrice-a-day only. Right then, call your Big Data and Cloud freaks and dish out a party! Google Analytics (GA) BigQuery data can...
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Display advertising: 3 ways to improve your campaign targeting

As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, what kind of results can one expect from placements like this? In all seriousness, though, getting the right people to click on your banner ads is a significant challenge. Now, don’t get...
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Fastbase’s Popular Add-on for Google Analytics Reveals Website Visitor’s Contact Information

NEW YORK, Sept. 19, 2017 /PRNewswire/ — How much value is there in knowing exactly who is visiting your website? The answer is a lot because most of your website visitors are potential customers. Additionally, if you know who is visiting your website, you know who is interested in your products and services, giving you the...
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