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Analytics

Get Proficient With Google Analytics and Improve Your Earning Potential

If you want customers to find your brand on the web, you’re going to have to put in a little work. Learning the ins and outs of Google Analytics will help you organize all of the data your company collects and put it to work on actionable marketing plans. This Google Analytics Certification course will...
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Google’s New Service Aims To Accelerate Analytics Projects Inside BigQuery

A new service makes it easier to transfer data from third-party sources into Google’s BigQuery cloud data warehouse. The service promises to accelerate analytics projects by reducing the setup and maintenance overhead traditionally incurred when centralizing disparate data sources. Logan Welley, strategic alliances at Fivetran, Google’s launch partner for the service, discussed the details in...
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Adswerve and Google Cloud Break Down Data Silos for Marketers

AnalyticsPros, an Adswerve Company, Achieves the Data Analytics Partner Specialization in the Google Cloud Partner Program; Awarded Google Partner Platform Award for Work with World Surf League; Helps Save YMCA $2 Million Per Year on Total Cost of Ownership Analytics Pros, a leading Google Analytics and Google Cloud partner (an Adswerve company), announced that it...
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Live Google Analytics reports for TheSouthern.com – testing

{{description}} Email notifications are only sent once a day, and only if there are new matching items. Article source: https://thesouthern.com/live-google-analytics-reports-for-thesouthern-com---testing/article_fe2bcd0e-5618-11e9-a811-f78d5d425a6d.html
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Former Google Analytics Director Paul Pellman Jumps To Kazoo, Company Rebrands 04/04/2019

by Laurie Sullivan  @lauriesullivan, April 3, 2019 Austin-based YouEarnedIt and HighGround have merged to rebrand as Kazoo. The combination of the two companies reflects their commitment to integrated people management aimed at increasing productivity, as well as recognition and rewards platform for employees. Paul Pellman has stepped in as the combined company’s CEO. Marketers may...
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How to Write Better Content Using Google Analytics

Image credit: Gaudilab/Shutterstock Google Analytics is perhaps one of the most important tools for developing website content. It all starts with understanding your expectations and what metrics you should track to produce the best content for your audience. Google Analytics is perhaps one of the most important tools for developing website content. Far too many...
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Google introduces new guidelines for linking Google Ads with Google Analytics

Website owners and digital marketers who use Google Ads to monetize their blogs are often looking for ways to enhance their working and improve their ad performance. Well, now they can do this by pairing Google Ads and Google Analytics that will give them insights on their ads that can ultimately be used to improve...
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Google Publishes New Guide on Linking Google Ads and Google Analytics

Did you know that you can link your Google Ads and Google Analytics accounts and have your ad performance insights displayed alongside your website visitor data, enabling you to better utilize such to improve ad performance? According to Google, such pairing is becoming increasingly important: “Gone are the days of the traditional marketing funnel. While...
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Using Alerts in Google Analytics for Slow Site Speeds

I’ve addressed site speed reports in Google Analytics. Site speed is critical for conversions and, increasingly, for search engine rankings. In this post, I’ll explain how to set up Custom Alerts in Google Analytics to notify site owners of page speed problems. Site Speed Alerts The “Custom Alerts” configuration section in Google Analytics is behind the...
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Former Google Analytics head launches Accel-backed startup Productiv

The former head of Google Analytics has launched a new startup, and it’s aimed at CIOs. Productiv launched out of stealth mode with an $8 million investment led by Accel. It offers an analytics platform that parses how employees are using enterprise software and applications, like Dropbox, Box, and Sharepoint. CEO and cofounder Jody Shapiro...
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