Salesforce integrates with Google Analytics 360 | Digital – Ad Age

A display of the partnership between Google and Salesforce at Connections last week Credit: George Slefo Perhaps the most celebrated person at this year’s Salesforce Connections annual event was not someone famous, well-known in creative circles or a highly touted CMO. It was Kristin Bond, director of email marketing operations at Girl Scouts USA. Bond...
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Salesforce integrates Marketing Cloud with Google Analytics

Salesforce.com Inc. has made good on a promise it made last year to integrate its Marketing Cloud with Google Inc.’s analytics platform. The company said at its Salesforce Connections event in Chicago Wednesday that it’s integrating Marketing Cloud with Google Analytics 360, allowing customers to combine data from both platforms into a single dashboard. The idea...
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Salesforce and Google sign major data sharing deal

During the Salesforce Connections conference in Chicago, Salesforce and Google announced that users can now share data between Google Analytics 360 and the Salesforce Marketing Cloud. Last year the two cloud giants signed a deal intended to provide easier integration between Salesforce tools and Google’s G Suite and Google Analytics.  This new data sharing partnership...
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The 5th Conversion Channel in Google Analytics

Tweets by @CarBizToday Article source: https://www.cbtnews.com/the-5th-conversion-channel-in-google-analytics/
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Google disables most outside ROI tracking, will likely ace its own tests

Credit: Photo illustration by Ad Age Understanding what ad spending achives just got harder, at least for brands whose media buys include Google and anything other than TV. Thank GDPR, and Google’s response to it. Google last month restricted access to consumer data all over the world, saying the move was necessary to comply with...
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Essential Web Analytics You Should Monitor if You are New to Google Analytics

Your website is up and running, and you have wisely decided to install Google Analytics on your site. However, once you visit the dashboard, you feel a ping of anxiety as there are so many stats at your fingertips. Google Analytics gives you access to everything you would ever want to know about your website’s...
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GDPR and Google Analytics

The new European law governing data protection came into force. General Data Protection Regulation or GDPR has huge ramifications for all types of businesses; those which deal with large amounts of personal data will be the most affected. If you are unsure whether or not your business is prepared for GDPR there is a useful...
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Google Analytics Bug Has Reportedly Wiped Out “Users” Data from Some Accounts

A bug in Google Analytics is causing no data to be shown within the “Users” segment in some accounts. This issue was brought to my attention by Joe Youngblood, an SEO who tells me he has encountered the problem in the GA accounts of over a dozen sites. “On over a dozen client accounts when...
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A Small-Business Guide to Google Analytics (Infographic)

Google Analytics can at first seem complicated and scary. However, once you get a few things down, you’ll be well on your way to mastering the application and growing your business. Related: 6 Easy Ways to Attract More Website Traffic Analytics and data measuring tools are incredibly important and useful, from helping you understand your customers to...
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Use Google Analytics, Data Studio to Plan Inventory

Inventory planning is essential for merchants. Overestimating inventory needs can be costly. But underestimating can be costly, too — hurting revenue and profit. Just-in-time inventory preserves cash, reduces storage needs, and lowers the risk of loss. It is important, therefore, to accurately predict inventory requirements. Google Analytics and Data Studio can assist by providing historical...
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