Google: GoogleBot Won’t Request Google Analytics & Many Other Ad Scripts When Crawling

Martin Splitt of Google said on stage at SMX East that Google won’t request Google Analytics and many other ad scripts when crawling your site. This saves in terms of resources and crawl efficiency. I asked Martin later on to list out all the things GoogleBot won’t crawl specifically, because it is useful to know....
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Google Analytics Needs Web Users’ Consent, Privacy Agency Warns

Google Analytics and similar tools that track the behavior of people surfing the internet can only be used by websites if they first get the users’ consent, according to a leading German data protection watchdog. Websites that use the tools illegally could, under German law, face fines, Hamburg’s data protection commissioner Johannes Caspar said in...
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Cybercriminals using Google Analytics to enhance phishing efforts

How sophisticated phishing grants attackers total control of your computer Phishing is all about the bad guy and fooling the victim, says Kevin Mitnick, founder, Mitnick Security Consulting. Mitnick knows about bad guys-he used to be one. Cloud security firm Akamai released a new report on Wednesday showing cybercriminals are using Google Analytics and other...
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How to Use Google Analytics to Prioritize Marketing Tactics

Guest Contribution by Sarah Noel Block When you work in a small marketing department, you need to focus on the marketing activities that count.  That means you must ignore the noise and look at your data to find out what marketing tactics are driving buying intent.  Right now, you may be thinking, “That’s great, Sarah,...
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Google Analytics suffers brief outage worldwide

          Google’s web analytics service suffered a brief outage on Monday. Now restored, Google Analytics website didn’t open for many users. Some users got “500 error” notification. Service status tracker istdownrightnow.com also confirmed outage on its website. According to the tracker, the platform was down for roughly 30 minutes. The comments...
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Google Analytics Emerges as a Phishing Tool

Cybercriminals are leveraging key technical markers used in web analytics—particularly Google Analytics—to create more sophisticated and targeted phishing attacks, new research has found. However, this also makes them more susceptible to detection by organizations defending their sites against attacks, researchers said. With 56.1 percent of websites now using analytics to generate reports on user behavior...
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Phishing Campaigns Boosting Success with Google Analytics

Cybercriminals behind phishing campaigns are using Google analytics for their websites, enabling attackers to gather relevant data that can boost their success, an Akamai study found. Phishing kit developers have integrated web analytics into the software sold on the dark web, which gives attackers a wealth of data and reports that include page views, geographical...
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[INFOGRAPHIC] Google Analytics: Your Crystal Ball

ONLINE STREAM Never miss a story or breaking news alert! Listen at work or while you surf. LISTEN LIVE Article source: https://knx1070.radio.com/articles/radiocom/infographic-google-analytics-your-crystal-ball
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German Privacy Regulators Flooded With Google Analytics Complaints

JD Supra is a legal publishing service that connects experts and their content with broader audiences of professionals, journalists and associations. This Privacy Policy describes how JD Supra, LLC (“JD Supra” or “we,” “us,” or “our“) collects, uses and shares personal data collected from visitors to our website (located at www.jdsupra.com) (our “Website“) who view...
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Google Analytics Data Sharing: Why Not Go All The Way?

Google Blogoscoped (and the Google Analytics Blog) is reporting that Google is now giving users the opt-in option to share their Analytics data with other Google services, and/or in an anonymous, aggregated way in a new benchmarking service. This is certainly useful for some companies – particularly since Google is only making new services based...
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