What Minecraft Taught Group Nine Media About the Importance of Analytics – PR News

Social media expert and Group Nine Media audience development director Erin Weaver served up wisdom backed by personal flare at PRNEWS’ Digital Bootcamp yesterday, emphasizing the value of content and illustrating for the audience why excelling at Google Analytics is a goal worth prioritizing. By transferring raw data into excel spreadsheets and learning about the...
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Privacy Badger Starts Blocking Google Analytics | Decipher

In the never-ending battle between online trackers and blockers, the companies producing the trackers tend to stay a bit ahead, constantly tweaking their techniques in order to keep tabs on people as they move around the web. This forces the ad blockers to adjust in turn, and recently the EFF made a significant change to...
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Fastbase New 3.0 Extension to Google Analytics Boosts Lead Generation to a New High Level for B2B companies

The fast-growing Saas company Fastbase, is now ready to launch a new powerful version of the popular Google Analytics extension that identifies website visitors worldwide. The new extension version Web Leads 3.0 for Google Analytics is anticipated early in August and is expected to receive a lot of attention.  The release of Web Leads 3.0, the new extension for Google Analytics, means that search terms can now be linked directly to...
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The Importance of Digital Marketing Analytics (+Pitfalls to Avoid)

There’s an interesting paradox in the digital marketing and analytics landscape. Article source: https://learn.g2.com/digital-marketing-analytics
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Technology Meetup Recap: Google Analytics and Your Store

The American Booksellers Association’s first Technology Meetup was held on Tuesday, July 2, and focused on helping booksellers better understand and make use of Google Analytics. This new series is part of ABA’s ongoing education initiative for stores; Technology Meetups will take place one Tuesday per month at 2:00 p.m. ET; ABA’s Marketing Meetups will...
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Use Google Analytics to write informed content

Knowing your audience and your reach, you can use existing Google Analytics data to tailor the content you’re posting on blogs, social media and online articles. Writing your content based on analytics will help you: 1. Learn the age and gender of the audience so that you can relate more effectively. 2. Evaluate entry points...
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Google Analytics and why you should have it

Do you know what shoe size you wear? Do you know how many pairs of shoes you have in your closet? I am a size five wide or six in some countries and I have 15 pairs of shoes in my closet. Why is this important?  With the information, I am able to make quick...
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Google Analytics: Common Mistakes from Ecommerce Merchants

Google Analytics provides impactful data that can help ecommerce merchants. But installed incorrectly, Google Analytics can produce inaccurate reporting. And a faulty analysis of Analytics data can lead to the wrong actions. In this post, I’ll address common mistakes from merchants in installing Google Analytics and analyzing its data. Installation Mistakes Missing Google Analytics tags,...
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How To Become Your Office’s (Hopefully Highly Paid) Data Master

This bundle covers major data storage platforms like Oracle, plus newer analytics tools like Hadoop and Cloud. You can earn certificates for completing training in SAS, R. Oracle, and other databases. If you want a solid overview of all things data-oriented, this is the bundle for you. Get it today for just $29, 90% off...
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Custom Solution Publishers Should Be Tracking in Google Analytics

For digital publishers, generating steady revenue from a set of consistent sources has been a long-standing pain point. So, many content-driven websites have bitten the dust owing to the absence of a steady revenue stream against the heavy operational costs. A few most common revenue-generating sources for digital publishers are Advertisements. Now, in today’s world...
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