As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly. The same can be said for now-Googler and search industry pioneer Danny Sullivan when he began routinely using the term “search engine marketing” in 2001 to...Read More
At the beginning of the year, my company was absorbed by another digital marketing agency. One of the first things my team and I noticed about our new home is that our new co-workers used the word “strategy” differently from the way we had. That got me thinking about how we use the terminology...Read More
Are you looking for some smart and easy SEO wins? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads of fun, and link building can deliver powerful results, but sometimes you just need...Read More
There are almost 2 billion websites live on the internet today. Unfortunately, most of these websites almost never get visitors. Why is this? Well, as the internet expands and more businesses take to the web, search engines rely on hundreds of algorithms to sort and rank websites accordingly. These algorithms factor in on-page elements...Read More
There is nothing like a Netflix original series to jettison someone to the front of everyone’s social feeds – to make them an overnight sensation. Marie Kondo released The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing in 2011. In 2015, she was one of Time’s “100 most influential people.” However,...Read More
Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly. Evaluating and optimizing your lists on a regular basis keeps your content high up in search engine rankings. However, keyword optimization is not always straightforward. Google’s algorithms grow more sophisticated constantly, and your old bag...Read More
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this...Read More
When I initiate a conversation about search engine optimization (SEO), some prospects assume it’s magic. This is likely due to the endless noise among hack digital marketing agencies. SEO isn’t magic. It’s a strategic formula that involves technical website bits, keywords and valuable content — the most important element. I’ll simplify things without getting granular....Read More
Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years. Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all. However, the way reciprocal links...Read More
Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, busted by former longtime Google...Read More
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