Tag

SEO

How Visual and Voice Search Are Revitalizing The Role of SEO …

The component parts of a successful search engine optimization (SEO) strategy may have remained relatively constant, but their definition and purpose have changed entirely. Driven by trends like visual search and voice search, the industry’s scope has expanded and evolved into something more dynamic. This delivers on a genuine consumer need. According to a report...
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Goodbye, Facebook traffic. Welcome back, SEO, we missed you?

“We are not interested in talking to you about your traffic and referrals any more. That is the old world and there is no going back.” That, allegedly, was Campbell Brown, Facebook’s global head of news partnerships, last week. The comments align with what she said in part at a Recode conference in February: “My...
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Take These 5 Steps Before your SEO Expert Ruins your Website …

Infusion Soft’s reported that Small Business Owners (SBOs), as part of their digital marketing strategies, have planned to budget 38% for social media management, 30% for Search Engine and Optimization (SEO) and digital ads, and 24% for website analytics in 2018. For the purpose of this post, however, emphasis will be on SEO. Because, apart...
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SEO Is Back. Thank God.

At a meeting with media executives discussing a series of changes to the platform in Sydney, Australia, last week, Facebook’s head of news partnerships Campbell Brown finally said what everybody already knew. “Mark [Zuckerberg] doesn’t care about publishers,” she told the meeting participants. Nevertheless, she said, her boss “is giving me a lot of leeway...
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How to defend yourself against an ongoing negative SEO campaign — Part 4

You know what negative SEO is (and isn’t). You know how to audit your site to determine if you’ve been hit. You know how to protect yourself to limit your exposure. Now it is time to discuss how to defend yourself against an ongoing negative SEO campaign. Who is attacking you? There are a variety of...
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Start winning at SEO with this easy-to-use software

What’s the number one key to business success in the digital world? A spiffy logo? Nope. An in-office frozen yogurt machine? No (but it wouldn’t hurt).  Ask any expert and they’ll tell you that it all comes down to a strong online presence. Your company has got to be the first one people see when...
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10 SEO Tips For Health Care Recruiters

Shutterstock In the age of android phones and high-speed, fiberoptic internet, employees and employers are turning to the internet for the core of their job search and hiring.   According to the Pew Internet American Life Project report, 93 million Americans — 80% of internet users — have relied on the internet for information on health care-related topics....
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The Questions You Should Be Asking When Looking at Your SEO …

This story appears in the July 2018 issue of . Subscribe » Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media?— Chris G., Minnesota Before consulting, I made my living as an editor in media. Each job I held taught me the same lesson: Digital growth is...
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Industry Insight: How SMBs Can Implement Effective SEO

Search engine optimization (SEO) tools help companies position themselves to get a favorable ranking in web search engine results. When considering search strategies, companies also need to consider business intelligence (BI). Coming up with the right keywords and designing a website’s content to get high page rankings in search engine results are important to any...
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A 7-Step Process to Realize the Promise of SEO

Alex Valencia ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking...
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