Tag

SEO

SEO Explained In Eight Simple Steps: Let’s Clear The Confusion

When I initiate a conversation about search engine optimization (SEO), some prospects assume it’s magic. This is likely due to the endless noise among hack digital marketing agencies. SEO isn’t magic. It’s a strategic formula that involves technical website bits, keywords and valuable content — the most important element. I’ll simplify things without getting granular....
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Reciprocal Links: Do They Help or Hurt Your SEO?

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years. Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all. However, the way reciprocal links...
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SEO myths busted by an ex-Googler

Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, busted by former longtime Google...
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SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid

Keyword research is an integral part of any SEO marketer’s job. But according to a study compiled a few years back, few people actually love keyword research. Keyword research was ranked as one of the top three most difficult tasks by SEO professionals (behind link building and content creation). That might be because 66% of...
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Let’s Untangle the Knotty Mystery of SEO

It’s part art, part science and a lot of mystery. It’s Search Engine Optimization, commonly known as SEO. And no matter what anyone tells you, there isn’t a person on the planet who knows precisely how to manipulate it. Even former Google employees who specialized in SEO offer conflicting advice to clients. What is a...
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Learn the Technical SEO Skills Needed to Rank Higher on Google

If you operate a website or are in charge of a company’s marketing, you very likely already know how important SEO is to your brand’s visibility. A whopping 75 percent of users don’t click past the first page of search results, so if your SEO game isn’t on point, you’re likely missing out on a...
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For SEO, How Fast Is Fast Enough?

Page speed improvements are high on most ecommerce to-do lists. The potential for increased revenue as well as better organic search rankings makes the effort worthwhile. But first, everyone wants to know how fast is fast enough. What does it mean to say that your goal is faster page speed? To help, Google offers a...
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How You Can Achieve Quick Wins With E-Commerce SEO

It’s critical for online entrepreneurs to understand search engine optimization (SEO) and that implementing just a few changes to your site can improve your SEO. This can generate a higher ROI and drive more organic traffic to your site. SEO is a constantly evolving digital marketing channel that requires time and maintenance to ensure you’re...
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The Future of SEO: What SEO & Marketing Pros Need to Understand

It’s no secret that the game and business of SEO is changing fast. Those staying attached to the old SEO mindset that more links win and keyword volume is everything will fail. You can no longer rely on Google or popular website blogs to tell us how to optimize a website well. Thinking SEO is...
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Google’s Baby Algorithms: How to Think About Them for SEO

Everything that is man-made is knowable. That includes the Google algorithm. But that doesn’t mean the algorithm is known. In the 20+ years, I’ve been doing SEO, I’ve seen thousands of theories around how the search engine algorithms work – specifically Google’s algorithm. Everyone from Ivy League PhDs to street smart elementary school dropouts search...
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