When I initiate a conversation about search engine optimization (SEO), some prospects assume it’s magic. This is likely due to the endless noise among hack digital marketing agencies. SEO isn’t magic. It’s a strategic formula that involves technical website bits, keywords and valuable content — the most important element. I’ll simplify things without getting granular....Read More
Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, busted by former longtime Google...Read More
If you’re not first, you’re last. That may not be entirely true, but when it comes to SEO, it’s pretty close. Thirty-three percent of all traffic on a Google search results page will go to the first listing. Seventy-five percent of people will not scroll past the first page. That means it’s absolutely essential to...Read More
It’s part art, part science and a lot of mystery. It’s Search Engine Optimization, commonly known as SEO. And no matter what anyone tells you, there isn’t a person on the planet who knows precisely how to manipulate it. Even former Google employees who specialized in SEO offer conflicting advice to clients. What is a...Read More
If you operate a website or are in charge of a company’s marketing, you very likely already know how important SEO is to your brand’s visibility. A whopping 75 percent of users don’t click past the first page of search results, so if your SEO game isn’t on point, you’re likely missing out on a...Read More
To bolster its SEO, the University of Arizona has changed its abbreviation from “UA” to “UArizona,” AP News reported last week. The southern Arizona university appears below Under Armour, United Airlines as well as another educational institution, the University of Alabama, for the query “UA.” The case for “UArizona.” Ranking first for your business’ name...Read More
Page speed improvements are high on most ecommerce to-do lists. The potential for increased revenue as well as better organic search rankings makes the effort worthwhile. But first, everyone wants to know how fast is fast enough. What does it mean to say that your goal is faster page speed? To help, Google offers a...Read More
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