July 17 was World Emoji Day, and brands like Postmates took the opportunity to experiment with novel marketing initiatives. Users can now search for food options like pizza or burritos on the Postmates app using 🍕 or 🌯. It hasn’t exactly taken off, but emoji search has been supported in Bing and Yelp since 2014,...Read More
Cathal McNaughton / Reuters On the Road, Police Power Has Few Limits Officers have wide discretion when they pull over motorists. And the courts keep giving them more. Sarah A. Seo 6:00 AM ET Article source: https://www.theatlantic.com/author/sarah-seo/Read More
What web design practices interfere with SEO? Do web developers and digital marketers clash over webpage design decisions? What issues face today’s website management teams? If you have ever wondered if online marketers care about webpage design, the answer is yes, they do. It can take years of work experience to truly understand how changes...Read More
PHOTO: Chris Wetherell Marketers have had to contend with challenges stemming from SEO for greater than 20 years now. According to HubSpot’s State of Inbound 2018 report, 61% of marketers feel improving SEO and growing their organic presence is the top inbound marketing priority. That may not be shocking since, well, SEO and inbound marketing...Read More
Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX Advanced, “Are you going to throw millions of dollars at a PR campaign to try to get us [SEOs] to convince developers to fix all this stuff? Or are you...Read More
Important changes are happening at Google and, in a world where marketing and algorithms intersect, those changes are largely happening under the radar. The future of search looks like it will have considerably less search in it, and this isn’t just about the end of the 10 blue links, but about much more fundamental changes....Read More
by Charlie Stewart (@CStewart_ZA) Recent research from Jumpshot and Rand Fishkin, one of the SEO industry’s pinup boys, found that nearly half of all Google searches fail to lead to a click. The study, which was based on an analysis of around 150bn Google queries from US-based browsers in Q1 2019, reported that 48.9% of...Read More
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