How to Use SEO Traffic to Make the World a Better Place

There are many fine blog posts about how to improve the SEO or marketing for charity and nonprofit websites. This is not one of those posts. In this blog post, I will explore how high-traffic websites with strong SEO programs can use their ranking success to help improve the world (if just the tiniest bit)...
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How Much Should You Pay for SEO Content?

“How much do you charge?” As an SEO content writer that works primarily with SEO agencies, I am used to getting this question. And no matter my answer, the responses always remind me a bit of the Goldilocks story… “That price is too cheap.” “That price is too high.” “That price is just right.” It’s...
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3 international SEO best practices for global businesses

Craig Witt As your ecommerce company begins to scale globally, the first order of business is to help audiences in new regions find you online. Search engine optimization, or SEO, plays a key role in that strategy. While you’ve likely made significant investments in SEO for your origin website, building value and rank in search...
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6 Brilliant Reasons Why You Should Use SEO Tools

The idea that SEO tools are useful for SEO isn’t anything groundbreaking. Most marketers know that knowledge is power and that one’s SEO knowledge is only as strong as the data it’s built on. Having access to accurate, reliable, easy-to-use SEO tools will only make your SEO strategy stronger. You’ll gain invaluable insights into not...
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The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine optimization has either stayed the same or has become...
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5 Trends to Know in SEO & Content Marketing

What’s trending in content marketing and SEO these days? Let’s say this: Content is more important than ever. More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google. Ready to learn more? These are the five content marketing and SEO trends you need...
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Google’s John Mueller Answers Question About Negative SEO Attack

In a Webmaster Hangout, Google’s John Mueller answered a question from a web publisher who asked what to do about a suspected negative SEO attack. The web publisher asked if he should wait until he received a manual action from Google. Here is the question: “My website gets hundreds of links that seem to be...
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Attacked by Negative SEO? Lost Rankings? Read This

Someone asked me about using the disavow tool to combat negative SEO and regain lost rankings. The following is a detailed explanation of what is typically involved with finding a solution for a negative SEO attack. Disavow Tool of Limited Usefulness John Mueller posted in Reddit that many inside Google feel that the disavow tool...
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Google’s John Mueller is Asked About Top 3 SEO Factors

A web publisher asked Google’s John Mueller for feedback about the top 3 SEO factors Martin Splitt discussed in the first SEO Mythbusters video. Ranking Factors Vary by Query The reasons Google ranks a page is in my opinion particular to the search query and the intent behind it. Some phrases have multiple meanings, which...
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Google To Produce More Q&A SEO Videos #AskGoogleWebmasters

John Mueller from Google posted on Twitter that he will be creating more QA videos around SEO and webmaster related questions with Google search. He said you can submit your not site-specific questions to him via Twitter using the hashtag #AskGoogleWebmasters. Submit those questions there and he will compile them and answer what he can...
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