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October 20, 2017

Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery

Google’s been working to speed up mobile web experiences on several fronts, AMP being the most visible of these efforts. On Wednesday, the company announced a change to the way it will handle tracking parameters appended to AdWords landing page URLs. Processing tracking codes can bog down page load time by “hundreds of milliseconds” and...
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When Is Voice Query Data Coming To Google Search Analytics?

Four months ago, we reported that Google will be bringing voice query data to Search Analytics within the Google Search Console reporting engine. But when Gary Illyes was asked about it just a week or so ago, he had no updates to share. Simon Heseltine quoted Gary Illyes from Google saying on stage “I don’t...
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