Matt Southern Google has rolled out a new shopping ad in AdWords just in time for the holiday season. Showcase Shopping ads have been designed to meet the needs of today’s mobile shoppers, while giving businesses the opportunity to sell more products. This new ad type allows advertisers to put together a selection of products...Read More
Websites sometimes break without their owners being aware. This can include errors when shoppers are browsing or checking out, which can cause serious abandonment. Identifying and correcting the errors that shoppers encounter is key to maintaining conversions. In this post, I’ll explain how to use Google Analytics to identify breaks and errors on websites. Setting...Read More
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