This month, Google Analytics introduced data retention control that can be adjusted by the admins. “The Google Analytics Data Retention controls give the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers,” wrote Google. The settings will not take effect until May...Read More
When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, “Should I invest in PPC or SEO?” Related: SEO vs. PPC: Knowing Which Is Right for Your Website According to WordStream, PPC stands for pay-per-click, “a model of internet marketing in which advertisers pay...Read More
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