November 21, 2018

SEO: Topic Clusters Improve Rankings, Traffic

Topic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve rankings. While some of the concepts associated with topic clusters are not new to SEO, the strategy’s rising popularity, which HubSpot has fueled, is putting fresh emphasis on internal linking and quality content marketing....
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Google Analytics: Use Up-to-date Tags for Optimal Reporting

Google Analytics periodically rolls out new tracking code. To date, the updates have supported: Improved data collection methods, such as asynchronous tracking, which was included in a 2009 update. The “ga.js” tag could be placed at the top of all pages. It improved not only tracking but also load speed. Enhanced data collection, such as Universal Analytics, which...
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