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January 21, 2019

Google app 9.5 preps Assistant Dark mode, additional ‘Updates’ functionality [APK Insight]

As a more compact Google Assistant is rolling out, the latest Google app beta suggests that more features are in development. Version 9.5 reveals that a dark mode is in the works for Assistant, as well as additional functionality for the Updates feed. About APK Insight: In this ‘APK Insight’ post, we’ve decompiled the latest...
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How AdWords Attribution Can Make Your Marketing Budget More Efficient

What is AdWords attribution I hear you ask? Well, essentially AdWords attribution can be understood as which of your AdWords campaigns is responsible for your conversions. The session was hosted by Patrick Eustace who are attribution experts within Google’s Dublin HQ. They started by giving us an overview of what attribution is and why it...
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"Super wolf blood moon” is a media and SEO invention

There is no such thing as a “blood moon.” It’s mostly a media invention, driven largely by efforts to get readers to visit news websites—through a tactic known as “search engine optimization”—that likely began thanks to nonsensical apocalyptic “prophecies” promoted by a handful of fringe Christian pastors and writers in 2014. It’s not clear who...
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Q&A: Loyola’s Todd Bacile creating ‘in-demand students’ for workforce needs

Google Analytics, a free feature offered by Google to website owners who want to understand user interactions on a site, is setting a new course for marketing businesses as they try to appeal to consumers. Photo courtesy Loyola University New Orleans According to a recent Google marketing report, eight in 10 shoppers are influenced by...
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