Day

February 24, 2019

Why Did Google AdWords Change to Google Ads?

Google has made the executive decision to reorganize their different ad products into three brand new departments: Google Ads, Google Marketing Platform, and Google Ads Manager.  We’ll take a look into why Google Adwords was changed into Google Ads. This Article Discusses: Why this rebrand is happening now.. What the future of keywords is… Whether...
Read More

What Is Dwell Time & Why It Matters for SEO

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
Read More

Google to acquire data migration startup Alooma

Google announced on Tuesday that it plans to acquire the cloud migration startup Alooma. The startup is known for its tool that lets enterprises automate data ingestion pipelines into the cloud, as well as for its cloud migration and data cleansing services. Financial terms of the deal were not disclosed.  Alooma has been an integration...
Read More

RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.