April 13, 2019

Tracking Phones, Google Is a Dragnet for the Police

When detectives in a Phoenix suburb arrested a warehouse worker in a murder investigation last December, they credited a new technique with breaking open the case after other leads went cold. The police told the suspect, Jorge Molina, they had data tracking his phone to the site where a man was shot nine months earlier....
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Lifting Journalism by Knowing What Readers Are Looking For

Should search trends determine what journalists write about? I definitely believe search is important and something they should have a solid understanding of — but it’s also not everything. Digital tools that reporters regularly use to find news, like Dataminr and Google Trends, can’t replace the beat reporting and other traditional methods that provide stories...
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Majority of SMBs doing SEO are in-housing

A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively pursuing it. That’s according to a survey of 529 small businesses, between 1 and 50+ employees conducted by The Manifest. Beyond the 36 percent, the survey found another 23...
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Former Google Analytics Director Paul Pellman Jumps To Kazoo, Company Rebrands 04/04/2019

by Laurie Sullivan  @lauriesullivan, April 3, 2019 Austin-based YouEarnedIt and HighGround have merged to rebrand as Kazoo. The combination of the two companies reflects their commitment to integrated people management aimed at increasing productivity, as well as recognition and rewards platform for employees. Paul Pellman has stepped in as the combined company’s CEO. Marketers may...
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