Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically. Before programmatic ad buying, digital ads were bought and sold by human ad buyers and salespeople, who can be...Read More
Today, voice search is more popular than ever, and this can greatly affect your website’s SEO. But because search using spoken queries differs from search using written ones, you need to optimize your site to prepare for the very near future of voice search SEO. Related: 6 Simple Digital Marketing Strategies to Jumpstart Your Marijuana Business What is...Read More
reader comments 42 with 27 posters participating Six days after Ars revealed an online service selling links to tax returns, prescription refills, and reams of other sensitive information collected from more than four million browsers, the data remains available to existing customers—thanks, in part, to essential assistance from Google Analytics. In a July 11 email,...Read More
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