October 11, 2019

Google pulls Hong Kong protest game for violating Play Store rules

Google has removed a pro-Hong Kong protestor game called The Revolution of Our Times from the Play Store, according to a report from The Wall Street Journal. It marks the latest Hong Kong-related app to be pulled after Apple removed a crowdsourced mapping app used by protestors and Quartz’s news app. While the game has...
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Google avoids serving repeat ads with machine learning

Serving repeat ads can adversely affect everyone in the advertising pipeline, says Google. Advertisers typically pay on a “cost per click” basis, but “cost per mille” (where the advertiser pays for every 1,000 times an ad is displayed) isn’t unheard of, so showing the same ad to the same user can be a waste of...
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Should you do 100% of your SEO in-house?

This is the first installment of our new series on in-house SEO in which we’ll dig into the operational challenges and opportunities that managing search engine optimization in-house presents. I’m a big fan of managing SEO in-house, yet, I usually find that doing 100% of the work in-house is not the best approach for most...
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Get lead scoring data in Google Analytics with Google Tag Manager

Ruth Burr Reedy, VP strategy at UpBuild, speaking at MarTech Conference 2019 in Boston. “These are the wrong kind of leads.” Sound familiar? If you’re a lead generation marketer, it’s an unwritten right of passage to get that complaint from your sales team. Perhaps you are generating more leads, but they’re coming from higher funnel...
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