The explosive growth of digital advertising over the past decade can be credited — at least in part — to how measurable the channel makes campaigns. But these metrics can sometimes distract brands from what’s really driving customer behavior, according to Adidas’ global media director Simon Peel, who gave a presentation Tuesday at EffWeek, a...Read More
One of the primary challenges for any small business in 2019 is visibility. After all, you might have an amazing business and a beautiful website, but it won’t matter if potential customers can’t find you. That’s where search engine optimization (SEO) comes in. SEO, in a nutshell, is the art and science of raising your...Read More
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