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May 10, 2022

SEM vs. SEO vs. PPC Defined: What’s the Difference?

As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly. The same can be said for now-Googler and search industry pioneer Danny Sullivan when he began routinely using the term “search engine marketing” in 2001 to...
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