If you’re in the ecommerce business, you already know that users often abandon their carts at the checkouts. In fact, studies indicate that the average rate of cart abandonment is 67.91%, although this can be as high as 80% in some cases. Annoying, right? Why are users doing that? Well, the answer lies in your...Read More

Loren Baker ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); There are several ad optimization techniques that can help you make the most out of your PPC investment. When done...Read More

JOHANNESBURG (Reuters) – South African cement producer PPC reported a more than two-fold jump in annual earnings on Monday, boosted by a strong performance in its African operations, including Zimbabwe. The company has pushed deeper into the rest of Africa as profit has slumped in its domestic market, building plants in Rwanda, Ethiopia, Zimbabwe and...Read More

Pexels Search engines utilize their own algorithms to determine how to show the most relevant, trustworthy results to consumers who are searching for your services or products every second of the day. In layman’s terms, Google is one giant library of information. Your brand or business’s website is one book out of a million that...Read More