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Credit: Photo illustration by Ad Age Understanding what ad spending achives just got harder, at least for brands whose media buys include Google and anything other than TV. Thank GDPR, and Google’s response to it. Google last month restricted access to consumer data all over the world, saying the move was necessary to comply with...Read More
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Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google’s John Mueller revealed that more weight is given to pages in search results based on how many clicks it...Read More
Your website is up and running, and you have wisely decided to install Google Analytics on your site. However, once you visit the dashboard, you feel a ping of anxiety as there are so many stats at your fingertips. Google Analytics gives you access to everything you would ever want to know about your website’s...Read More
Developer conference season is behind us, leaving in its wake a huge pile of software updates to come, promises of fancy features, and a slightly clearer direction for where the computer platforms we use every day are going. The last of them is always Apple’s WWDC, and this year, I was struck by a thought...Read More
Apr 11, 2018, 03:41 ET Preview: Google Analytics Extension Powered by Fastbase, Inc. Bring Enhanced Intelligence with Detailed Website Visitor Information 12 Months back.Read More
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