Is Google My Business Worth the Effort? Google wants to make everyone happy. It’s at its most profitable when everyone is happy; when people get what they’re searching for, they’re more inclined to use the search engine, which makes its ads more valuable. When businesses get more visibility on the search engine, they’re more inclined...Read More
Finding out what users are doing on your website can tell you where UX may be falling short. While further investigation is required to find out why, taking an analytics-first approach to UX design will show you where to start. In this article, I’ll show you where to look for underperforming areas of your website...Read More
Millions of advertisers spend millions of dollars every day to get their ads to appear in the search results. With so many features and capabilities available in Google AdWords, Bing Ads and Yahoo Gemini, getting (and staying) up to speed with paid search can be a challenge. That can mean a lot of frustration and...Read More
On the first day of GDPR enforcement, Facebook and Google have been hit with a raft of lawsuits accusing the companies of coercing users into sharing personal data. The lawsuits, which seek to fine Facebook 3.9 billion and Google 3.7 billion euro (roughly $8.8 billion in dollars), were filed by Austrian privacy activist Max Schrems,...Read More
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google AdWords introduced parallel tracking earlier this year as a way to improve mobile site speed, and all accounts will...Read More
Brian Harnish ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); SEO does not work in a vacuum. It requires many moving parts working in the right context in order to...Read More
Europe’s new data regime has arrived. From May 25, the General Data Protection Regulation (GDPR) is being enforced by regulators across the 28 countries. GDPR bolsters the protections of personal data of EU citizens and has had companies scrabbling to meet its requirements. There has been a deluge of pointless marketing emails and companies revamping...Read More
Over the last few years, Google and Coursera have regularly teamed up to launch a number of online courses for developers and IT pros. Among those was the Machine Learning Crash course, which provides developers with an introduction to machine learning. Now, building on that, the two companies are launching a machine learning specialization on...Read More
SEO began as simple landing page optimizations on desktop computers, soon evolving into more sophisticated processes that include creating engaging content and enhancing compatibility with mobile devices. Artificial intelligence has been around for a long time, but it still holds a unique place in movies—certainly not something that would directly impact the internet any time...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
