It came as a total surprise: the most impressive demonstration at Google’s I/O conference yesterday was a phone call to book a haircut. Of course, this was a phone call with a difference. It wasn’t made by a human, but by the Google Assistant, which did an uncannily good job of asking the right questions,...Read More

About Tiger Rensch Tiger has spent the last few years exploring all aspects of digital marketing. His experience is in programming, PPC, SEO, social media and inbound marketing. As a member of the Paid Media team, he’s excited to help customers realize their business goals. His analytical mindset and marketing background is an asset to...Read More

The bulk of available information about the Industrial Internet of Things (IIoT) tends to center on developing and available technologies, testbeds and the transformational possibilities the concept holds for businesses of all sizes. Not so readily available is information about companies actually applying IIoT technologies for specific production applications. A recent IIoT application announcement, however,...Read More

Image credit: Sammby/Shutterstock According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising has become one of the most...Read More

Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value. If an...Read More

Understanding SEO is the first rule for being able to optimize your site and its content so that would-be customers can actually find your company online. When your SEO is on point, you are more likely appear in search engine results when someone looks for the type of products or services you sell. However, to...Read More