Eli Schwartz In my SEO worldview, there is a distinct strategy and playbook for enterprise SEO that is different than what works for general SEO. Enterprise SEO is generally bucketed with sites that have thousands of pages, dozens of employees, and likely hundreds of thousands to millions of organic search visits per month. Just like...Read More
PHOTO: Arthur Osipyan As they assess the fallout of Facebook’s Cambridge Analytica difficulties and prepare for the European Union’s General Data Protection Regulation (GDPR), data analytics practitioners have shifted from looking for new ways to collect and analyze data to thinking about how long data should be retained. Some providers of data analytics systems are...Read More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to...Read More
Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Google’s stock clobbering shows just how freaked out Wall Street is about the online ad business right now The share price of Google’s parent company Alphabet Inc. fell this week amid a...Read More
Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations in local search results in both Google Search and maps without using keywords. Instead of keywords, Google uses...Read More
As digital marketing has grown in importance for today’s businesses, so has the role of search engine optimization. SEO plays a huge role in getting people to your website, blog post, guest articles and other content assets. And if you don’t play by Google’s rules, you’ll see your web traffic plummet. The most successful marketers...Read More
Are you using the right tools for the job? Any good mechanic has a large, well-stocked tool cabinet at their disposal, filled with the wrenches, sockets and various more specialized tools that they need for any job. You have a tool cabinet at your disposal too, and it’s called Google Analytics. As every good mechanic...Read More
The highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete with industry titans writes, Christopher Pappas, Founder, eLearning Industry In any burgeoning industry, connecting with your audience while battling the competition is a significant challenge. Marketers must contend with myriad pain points...Read More
Google is taking another stab at putting together a coherent to-do list app by breaking off Tasks into a full, standalone service, complete with its own mobile apps and deep integration into the new Gmail redesign. The new app is like a fresh coat of paint for the long-neglected Tasks built-in to Gmail, with a...Read More
Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations in local search results in both Google Search and maps without using keywords. Instead of keywords, Google uses...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
