40 Gmail Hacks And Tricks Every Marketer Needs To Know As a marketer, you probably spend more time emailing than you realize. You’re communicating with your employees, your coworkers, and even your clients on a near-constant basis about the state your campaigns. And if you’re like the average American worker, it’s eating up more than...Read More
Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing disciplines. One way to increase the efficiency and profitability of a PPC budget is to examine how PPC can be used to support really fun and creative branded content....Read More
With ever-growing opportunities to promote businesses via Google, it can be difficult for digital marketers to know where to focus their efforts. Whilst a number of search specialists are – quite rightly – deploying clever tactics to boost organic listings, businesses should also remember the benefits that paid search can bring – speed, insight and...Read More
Right before this field, there’s a drop-down with the options: Equals to, Begins with, and Regular expression. Let’s break down those options: Equals to The goal will only fire if the page path that a user hits is exactly the page path provided in the goal. This may seem like the best option, but it’s...Read More
When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, “Should I invest in PPC or SEO?” Related: SEO vs. PPC: Knowing Which Is Right for Your Website According to WordStream, PPC stands for pay-per-click, “a model of internet marketing in which advertisers pay...Read More
Dive Brief: Google announced new automated processes for AdWords that will go into effect starting April 29, per an email to customers made available to Marketing Dive by Adthena. The changes will use artificial intelligence and related technologies to make suggestions for optimizing ad campaigns run on the platform. Those suggestions will be generated based...Read More
There’s a perception that search engine optimization requires no resources. Executives sometimes think that SEO is simply a matter of editing existing content. As a result, they don’t fund or staff SEO adequately to see real organic search performance gain. In reality, SEO isn’t about changing keywords here and there. It’s about optimizing a digital...Read More
The web page that potential customers see when they click on a Google AdWords ad could be affecting how much an ecommerce business pays per click and where it appears in search results. Google AdWords Landing Page Experience is a measurement of how well an ad’s landing page serves potential customers. It describes whether Google...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
