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Web Optimizers

Four ways to remain productive when the AdWords interface changes

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. A Mona Elesseily says, “[T]his is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third-party tools like Optmyzr have a chance to transition...
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Modern Jobs: Why a Career in SEO Ranks No. 1 for This SEO Director

If your job doesn’t feel like the right fit, it might be time to look outside the box. In our Modern Jobs series, we’re spotlighting cool new jobs you might not know about. Google receives over 40,000 search queries every second. Those searches are usually listed in order from most relevant to least. But how...
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What Google Analytics can tell you about your lead gen problems

This spring, Inman is obsessing over helping you to tune-up your listings business, with actionable insights, the best advice from top agents and hundreds of helpful stories from all over the world. Interested in sharing your advice and insights with us? Reach out to me at matthew@inman.com. Don’t forget that we’ll also be focusing on how...
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Google Just Made It Harder to Mine Cryptocurrency with Chrome

Google has had enough of Chrome browser extensions that mine cryptocurrency using the processing power of users’ computers. The company had already been taking down extensions that mine cryptocurrency without informing the extensions’ users—a practice known as cryptojacking. But now it’s targeting any extension that runs similar code, whatever the intentions of the people behind...
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Google Just Made It Harder to Mine Cryptocurrency with Chrome

Google has had enough of Chrome browser extensions that mine cryptocurrency using the processing power of users’ computers. The company had already been taking down extensions that mine cryptocurrency without informing the extensions’ users—a practice known as cryptojacking. But now it’s targeting any extension that runs similar code, whatever the intentions of the people behind...
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AdWords custom columns now available at keyword and ad levels

Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on non-standard metric targets. Now, advertisers can create and track custom metrics at the keyword and ad levels in addition to the campaign and ad group levels, which have been available since 2014. As with just about...
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DMA Rated as the Strongest Value SEO Agency by Reviewers on …

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Metricstory raises $2M to decipher Google Analytics data with AI and machine learning

Metricstory co-founders Joshua Gebhardt and Brandon Nutter. Photo via Metricstory. Metricstory is raising cash to help e-commerce companies extract more value from their Google Analytics data. The Seattle startup today announced a $2 million investment round led by Seven Peaks Ventures and Birchmere Ventures, with participation from existing investors Elementum Ventures, Wisemont Capital, and the Geekdom Fund....
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Here Are Five New Google Features That Make Life Easier And More Enjoyable

Google keeps finding new ways to help. Google never stops tweaking and improving its products. Here are some recent upgrades that make listening to audiobooks, watching movies or TV, sending yourself reminders, and communicating with others easier and more enjoyable. Google Play Audiobooks has new features. Improvements for Google Play Audiobooks Google added audiobooks to...
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The new Google AdWords interface is coming soon. Are you ready?

Google is gradually rolling out a new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many of us using the new interface have been asking questions like “Have you seen this feature/report/functionality in the new interface?” If you are frustrated by...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.