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Web Optimizers

5 Bad SEO Habits to Kick Today

Image credit: Mikko Lemola/Shutterstock Bad SEO habits can sink your business. Are you guilty of any of these worst practices? Every once in a while, it’s a good idea to step back and take a fresh, sober look at your habits. After all, the world around you is ever-changing, so why should your habits remain...
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Google will predict Final Four performance based on in-game data (updated)

The analytics that the Google Cloud team will be using to make the predictions will be based on the interesting facts they’ve uncovered while analyzing NCAA data: “everything from who blocks more shots per minute (for the record: juniors) to whether teams with a certain type of animal mascot cause more March Madness upsets (hint:...
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How to download a copy of everything Google knows about you

<!– –> HOME EDITION News Economy Finance Health Care Real Estate Wealth Autos Earnings Energy Life Media Politics Retail Commentary Special Reports Asia Europe CFO Council Markets Pre-Markets U.S. Asia Europe Stocks Commodities Currencies Bonds Funds ETFs Investing Trading Nation Trader Talk Financial Advisors Personal Finance Etf Street Options Action Futures Now Portfolio Watchlist Stock...
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No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns

Search volume is the foundation of most successful AdWords campaigns. After all, if you’re bidding on a keyword that gets 10,000 searches per month and you have a 5 percent click-through rate, a 10 percent conversion rate and a 20 percent close rate, you can expect to close 10 sales a month from that keyword....
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Four Key Components Of A Successful SEO Strategy

Pexels When I began my journey in internet marketing in the early 2000s, SEO was king. It seemed every company with even one toe in the digital pool enthusiastically sought out the latest and greatest in SEO solutions. The object of the game was to get one’s business to the top of Google’s organic search...
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Five website metrics to monitor on Google Analytics

Having a website is an essential part of having a business in the modern world, as many sources will tell you, but simply having a site just to say you have one is squandering an important resource. Many homeowners browse the web looking for local landscaping companies when they’ve decided they want a professional’s help...
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3 Critical PPC Tasks You Should Do Every Day

Jon Clark ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Pay-per-click (PPC) advertising remains an effective way to grab the attention of your target audience and drive them back to...
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Why Classrooms Are Apple, Google and Microsoft’s Next Big Battleground

When Apple CEO Tim Cook addressed an eager crowd on March 27 to unveil his company’s next major product, he wasn’t standing on a stage at San Francisco’s Moscone Center, Bill Graham Civic Auditorium, or even Apple’s own brand new Steve Jobs Theater. Rather, he was in a school in Chicago surrounded by dozens of...
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Google AdWords Releases New Keyword Planner Tool

Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google has rolled out a rebuilt version of Keyword Planner, which is available now in the new AdWords experience. Keyword...
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Seo Minwoo, member of K-pop boyband 100%, dies aged 33 …

Seo Minwoo of K-pop boyband 100% has died aged 33. The Korean singer, who performed as Minwoo, was found without a pulse at his home in Seoul on the evening of 25 March, and was pronounced dead by first responders. The cause of death is reportedly cardiac arrest. The band’s label, Top Media, paid tribute...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.