<!– –> When publishers consider the size of the digital audience they can deliver to advertisers, the focus is typically on who is visiting their site. But ultimately, success is going to be based on the percentage of that audience that made it over to the advertiser’s site. One of the disadvantages that publishers face is that advertisers often...Read More
Chad Woolf, Vice President of AWS Security Assurance at Amazon, said yesterday he was very “pleased to announce that AWS services comply with the General Data Protection Regulation (GDPR).” Amazon says they have completed the GDPR service readiness audit, validating that all generally available services and features adhere to the high privacy bar and data...Read More
Apple has a big problem. Just five years ago, its iPads and Mac laptops reigned supreme in US classrooms, accounting for half of all mobile devices shipped to schools in 2013. Apple has now slipped behind both Google and Microsoft in US schools with Google’s Chromebooks leading the way in classrooms, securing nearly 60 percent...Read More
If you’re one to edit ads in AdWords rather than pause or remove old ads, then add new ones, now you can easily compare all those old ad variations. To get to the new version history screen, available only in the new AdWords interface, hover next to an ad, click on the pencil icon that...Read More
Would you like more traffic to your website? Of course you do. I have yet to meet a business owner who doesn’t. And yet, most small business owners aren’t doing any search engine optimization for their websites. Only 28% of them – about one out of every four – do any search engine optimization at...Read More
Would you like more traffic to your website? Of course you do. I have yet to meet a business owner who doesn’t. And yet, most small business owners aren’t doing any search engine optimization for their websites. Only 28% of them – about one out of every four – do any search engine optimization at...Read More
Google Analytics is such a powerful tool for web marketers. Why? Well, for starters, think about the amount of data you can extract from this free tool for your website, from top pages, to the web page a user was on before they came to your site. The information is massive. Before you dive into...Read More
For personal assistance on an even tighter budget, there are companies like Fiverr, which hires freelancers around the world, resulting in lower prices, though perhaps a slightly more alienated feeling. I tried a few of these services. Here’s what I found. Fin On Day 1 of signing up with Fin, my hopes are high. After...Read More
Google is gradually rolling out a new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many of us using the new interface have been asking questions like “Have you seen this feature/report/functionality in the new interface?” If you are frustrated by...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
