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Web Optimizers

Google Chrome’s next update will finally block autoplay videos that have sound

Google is finally getting serious about blocking annoying autoplay videos that start with the sound blaring. The next update to Chrome (version 66) will include changes to autoplay videos that mean the browser will only play them automatically if the sound isn’t playing by default, or if you click and interact with the site, or...
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Google AdWords To Deactivate Accounts With No Spend In Past 15 …

Google announced on Twitter that they will be automatically deactivating accounts with no spend in the past 15 months. Google said this will help “speed up your AdWords experience” some how. Google added that if your account is deactivated, you can always reactivate it when you are ready. Google posted a help doc on this:...
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International SEO: How to build a global footprint

International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint. It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level insights. Global trends like the adoption of a mobile-first approach should shape international SEO strategy,...
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Google develops data analytics service in Brazil

Google will be further developing its data consulting services in Brazil by extending it to 12 of its largest local customers this year, the company said. Based on analytics product DataLab, launched in Brazil last year, the local version of the initiative has three professionals solely dedicated to helping Google’s big enterprise users enhance their...
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Google Ad Grants changes and your PPC strategy: Where to go from here

This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of nonprofits, these changes may apply to you. Some of the changes are good, but others may create new challenges for you. In this article, I’m going to briefly walk through some of...
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How To Predict Flight Delays With Google Flights

There’s no getting around it—flight delays are a pain. You’ve made plans wherever you’re going, or you’ve got a meeting two hours after you land, but no matter how you slice it, you won’t get there on time. It’s frustrating for everyone involved, just the sort of thing you didn’t need on your already-stressful trip....
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Update on Google AdWords’ Universal App Campaign …

Tweet As of December 2017, Google App store was placed to have 3.5 million Apps on its Listings. Apple store follows close second to it, followed by Microsoft and Amazon. The sheer bulk of Apps floating in the Digital space has created the need for targeted marketing. The most efficient solution came in the form...
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Why C-Suite Execs Aren’t Buying Your SEO Pitch

Brad Smith ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); Over 60 percent of companies are looking to increase their SEO strength and organic presence in the coming year. I...
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Optimize your data by mastering Google Analytics

Best of all, you can learn at your own pace, rewinding, repeating or fast-forwarding through the lectures as you choose. Usually, the Google Analytics Masterclass retails for $334, but you can get it now for $19, or 94% off. For a limited time, you can use coupon code: MADMARCH10 for an extra 10% off the sale...
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Google AdWords: ‘Ecosystem That Works For Everyone’, Except For A Lot Of Good People

Google announced Wednesday, March 14 that it will be forbidding advertisers from serving cryptocurrency-related ads via its ad network AdWords starting from June 2018, following a similar move made by Facebook back in January 2018. The goal behind the ban, according to Google’s director of sustainable ads Scott Spencer, is to protect the search giant’s...
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