Back in November, Google announced a partnership with Salesforce, which would involve a series of integrations between the two companies that would enable customers to integrate sales, marketing, and advertising data from the Salesforce Sales Cloud platform into Google Analytics 360. The first of these integrations, which was recently introduced on the Google...Read More
If your business sells internationally, then your search engine optimization (SEO) efforts need to operate around the world, and international SEO can be complicated. Multiple countries, multiple languages, and often, multiple languages within a given country. It’s easy to get tied up in knots. And even easier to confuse a search engine and create a...Read More
What does email have to do with SEO? At first glance, you don’t see a relationship between these two platforms. But email actually helps boost SEO and website rankings in many different ways. Organic search and email are the two main channels that drive the most traffic to websites. According to a research by Conductor, 51...Read More
Pay-per-click advertising campaigns—in particular, Google’s PPC ads—offer a lot of benefits to window and door retailers. Many love the cost-effectiveness, as well as how PPC ads display the company prominently at the top of search engine results pages. The fact that PPC advertisers can tweak ad copy on the fly and make it go live...Read More
For any business, it’s more important than ever to have an online presence — and that goes beyond just having a website. In order to get your company out there and traffic to your website, you’ve got to have some stellar SEO practices in place. Related: These 9 SEO Tips Are All You’ll Ever Need to Rank in...Read More
Budgeting is one of the most important components of pay-per-click (PPC) account management. They are a direct reflection of a campaign’s priorities and are the bridge that ties strategy and tactical execution together. Without well-thought-out budgets, a PPC program can never reach its full potential. This article discusses how to think through the budgeting process...Read More
Google is making a change to image search today that sounds small but will have a big impact: it’s removing the “view image” button that appeared when you clicked on a picture, which allowed you to open the image alone. The button was extremely useful for users, since when you’re searching for a picture, there’s...Read More
You might have heard a digital marketing guru throw the acronym “SKAG” out on the table but you were unsure of what it meant. If you go to urban dictionary, it states that a skag is an unattractive woman. That is not what we’re referring to here. Single Keyword Ad Groups (or SKAGs) are a beautiful...Read More
Brent Csutoras Podcast: Download Subscribe: Apple Podcasts | Android | RSS If there’s one tool that every search marketer should be required to know, it’s Google Analytics. The most widely used web analytics service, this free yet powerful tool enables marketers to track where a website’s traffic is coming from. Aside from traffic data, we...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
