Loren Baker This guide is perfect for paid search marketers looking to boost PPC conversions and maximize ad spend. Your PPC campaign might be optimized to get clicks, but is it optimized to drive more inbound calls to your business? Calls are often the most lucrative type of conversions. Yet, they are also the most difficult...Read More
Content marketing can be a tough sell. The process is slow, it can require heavy investment, and proving ROI can be elusive. However, Google’s powerful tools can provide insights into what content performs well—and what efforts lead to sales. Getting started is a simple process, according to an infographic from Red Web Design. It details...Read More
It’s something Google understands well. Years ago, Google was tightly aligned with Apple. But the relationship soured as Google started developing smartphone software. Steve Jobs, who was Apple’s chief executive, rightly believed that Google’s Android would become a competitive threat to the iPhone. When Google initially invested in Uber in 2013, Larry Page, Google’s chief...Read More
In an effort to ensure users don’t get misled or scammed in buying event tickets through third-party resellers advertising through AdWords, Google is instituting a certification process before these businesses can advertise through AdWords. Initially announced in November, the new restriction goes into effect globally today. “Unfortunately, some ticket resellers provide limited transparency in their...Read More
The conflict between SEO strategy and human-centric content creation is like a game of chess: One player makes a move and the other counters, and on it goes, with no real winner ever calling checkmate (apart from the Google algorithm, of course). And during this game, creativity looks on aghast, wondering where it fits in...Read More
Here’s How Big Data Can Help Boost Efficiency in Your Call Center Big Data revolution gets underway, helping companies of any size to deliver better services. In this article, Yana Yelina, Technology Writer, … by Yana Yelina | Jan 22, 2018Read More
If you’ve visited any local pharmacy recently, you have a pretty good idea of what holiday is coming up. Yup, that one with the hearts, chocolates, flowers and teddy bears. It’s not Christmas or New Year’s, but Valentine’s Day is a huge opportunity for all businesses, not just flower delivery and giant teddy bear manufacturers....Read More
Sam Hollingsworth It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or PPC?” The answer to this question isn’t simple, but it’s worth asking — and it’s definitely worth understanding. The quick, overarching answer is something like this: Search marketing...Read More
Keep your page off the bottom of everyone’s search results by checking out our 2018 SEO ranking checklist. In the digital world, search engine optimization has been an absolute necessity. Things are changing. SEO experts like Neil Patel are evening talking about the “Death of SEO”. Like everything else digital, common practices change so fast that...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
