Matt Southern Google is rolling out a new report in Analytics which analyzes a website’s custom audiences. This appears to be a quiet rollout with no official announcement, though Google is notifying users upon logging into Analytics. Here is the notification that comes up for those who have access to the new report: Clicking on...Read More
Ben Wood The audience targeting options available to PPC advertisers across both search and social are constantly evolving. In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list...Read More
Google Analytics is Google’s tool for uncovering who visits your website, how they find it, their journey and much more that can help you with key business decisions. It’s the most widely used analytics tools for measuring website traffic and can tell businesses a lot about their customers, but the amount of information you can...Read More
I’ve seen many advertising techniques come in and out of favor in the e-commerce world, but one tactic has remained consistently popular: AdWords. But while AdWords can be extremely effective, it can also prove quite costly if you don’t know what you’re doing. In 2017, PG cut $100 million from its digital marketing budget because...Read More
Should Number One Rankings Be Your Only Goal In SEO? For most applications, it’s best to think of search engine optimization (SEO) as a competition. There’s a finite amount of ranking space available in search engine results pages (SERPs), and there are thousands of other companies like yours, all desiring the same space. The ultimate...Read More
Google Analytics is Google’s tool for uncovering who visits your website, how they find it, their journey and much more that can help you with key business decisions. It’s the most widely used analytics tools for measuring website traffic and can tell businesses a lot about their customers, but the amount of information you can...Read More
It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 and get them firing on all cylinders. 1. Review your ad copy Upgrading decent ad copy into fantastic ad copy almost always...Read More
Susan Wenograd Having bounced back and forth between in-house and agency roles for my entire career, my experience runs the gamut of managing PPC on both sides. There are undoubtedly times where it makes more sense for a client to run their paid search efforts in-house. But, there are clear advantages to having an agency...Read More
Kirk Williams Perhaps you’ve heard The Byrds croon out these famous lyrics: To everything (turn, turn, turn) There is a season (turn, turn, turn) And a time to every purpose, under heaven A time to be born, a time to die A time to plant, a time to reap A time to kill, a time...Read More
Smart Goals are implicit conversions detected automatically. Google Analytics examine dozens of signals about the website sessions to determine which of those are most likely to result in conversions. Smart Goals are the approximately the top 5% of your website traffic. The requirements to have Smart Goals are more than 250 clicks over the past...Read More
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