Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels and devices is vital to success. In response, Google Analytics has announced four new features to better...Read More
As of Wednesday, Google can revert to its old practice of scraping content from third-party sites like Yelp and using it on their own search results pages. But the tech giant insists it will stick to an agreement it made with the Federal Trade Commission, even though it just expired. Google agreed in 2012, as...Read More
Though the part of Google’s antitrust settlement with the Federal Trade Commission that had them allow exports of AdWords data through its API expires tomorrow, Matthew Sucherman, Google’s VP and deputy general counsel, announced today that Google will keep the AdWords API terms and conditions as they are currently. That means Google will continue to allow...Read More
Pexels.com 7 SEO Trends That Will Dominate 2018 In online marketing, few strategies are as competitive or as quickly evolving as search engine optimization (SEO). Marked by a history of algorithm updates, new technologies, and new techniques to win real estate at the top of search engine results pages (SERPs), most SEO experts (like me)...Read More
Lisa Raehsler “What should we be budgeting for PPC advertising?” This is one of the most common questions marketers have been hearing as the new year approaches. To answer that question, let’s look at five PPC budgeting best practices that will put you on a path to budgeting success. 1. Spend the Allotted Budget Over...Read More
CNN Library (CNN) — Here’s a look at Google, Inc. Facts:The name Google is a play on the word “googol,” a mathematical term referring to a 1 followed by 100 zeros (represented as 1 x 10100). Alphabet, Inc., Google’s parent company, currently employs more than 69,953 people. Statistics from July 2017 show that Google has...Read More
This popular article was updated in late 2017 to reflect the latest UX analytics tools and practices. Analytics are important for finding out what’s working and what’s not working on your website. In short, they allow you to see user feedback at scale — via users’ actual clicks and movements. This is essential for improving...Read More
Lisa Raehsler “What should we be budgeting for PPC advertising?” This is one of the most common questions marketers have been hearing as the new year approaches. To answer that question, let’s look at five PPC budgeting best practices that will put you on a path to budgeting success. 1. Spend the Allotted Budget Over...Read More
Google’s AdWords platform is one of the most popular ways to run ads across a huge display network, and with good reason. The barrier to entry is low, costs are manageable, and the wide variety of possible positions means there’s always somewhere your ad can be displayed. With any large ad network, one of your primary...Read More
As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility that certain financial professionals are held to. This would go a long...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
