StockSnap StockSnap Is SEO worth your investment? There are two ways to answer that question: What are incremental increases in search positions worth to your business? And what are the cost alternatives if you don’t do SEO? Let’s dive into both answers. (Warning: There are lots of numbers, percentages and dollar signs coming your way. Get...Read More
Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels and devices is vital to success. In response, Google Analytics has announced four new features to better...Read More
Credit: Michael Nagle/Bloomberg Google has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach their right people. Previously, AdWords campaigns only allowed advertisers to upload anonymized email addresses as well as set broader targets around demographics and interests. Google’s new targeting tools will likely be...Read More
Your business is your baby. Whether you own the company or are a marketer tasked with growing the business, organic traffic from Google is crucial to drive more leads and sales to keep your sales funnel full. Hiring an SEO company can be one of the biggest marketing decisions for your business. If you find...Read More
If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is with Google Analytics. What is Google Analytics? Read this Big data: Why IT departments mustn’t be...Read More
Google used to be the main source of referral traffic for web publishers. Then Facebook eclipsed it. And now, Google is back on top again. Over the course of 2017, the search engine has become publishers’ main source of external page views, according to new data from Parse.ly, a digital analytics company. It’s basically a...Read More
Lisa Raehsler ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well,...Read More
With technology transforming virtually every aspect of our lives, it should be noted that many of the innovations we’re now seeing have existed for decades in science fiction novels and television. The capacity to talk to a computer (and have it talk back) was a staple of Gene Roddenberry’s Star Trek, where the Starfleet computer was...Read More
Reporting on overall revenue and revenue by channel is among the most essential data for a niche ecommerce company to grow its business. Google Analytics has a powerful revenue-reporting suite called “Enhanced Ecommerce.” I will review Enhanced Ecommerce in the post. I’ll provide tips for setting it up and, also, for how to use it...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
