Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you put money into AdWords was that you wanted to...Read More
YouTube is one of the most widely visited websites. The video sharing platform currently attracts over a billion users—about a third of all Internet users who all collectively generate billions of views. YouTube’s widely recognisable format and presence on the web make it a powerful asset to any marketing strategy. Videos that go viral have...Read More
Google is testing a new feature that will allow celebrities and other notable figures to answer users’ search queries directly in the form of “selfie” videos posted in the Google Search results. The company says this program is initially being piloted on mobile with a handful of people for now, including Priyanka Chopra, Will Ferrell, Tracee...Read More
Whilst seasonal SEO is a highly debated topic, there is a lot of merit in making sure your site is optimized for the season. The season is fleeting, and it takes time for your optimization efforts to be noticed and taken into consideration, so why go through the trouble? True, proper SEO can be time-consuming...Read More
December 06, 2017 KPIs Big Data Analysis Rabbit More than ten years ago, the marketing world grew accustomed to Google Analytics, the measurement solution soon becoming as ubiquitous as websites. With chatbots growing in use among brands today, Google is looking for a second lightning strike with Chatbase, a cloud-based analytics platform that was in...Read More
Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about how Google’s latest wave of AdWords innovations is driven largely by these same technologies. As the move towards automation accelerates, how should agencies and PPC managers update their strategy? What processes will they...Read More
Amazon has just responded to Google’s decision to remove YouTube from all Fire TV products and the Echo Show. “Google is setting a disappointing precedent by selectively blocking customer access to an open website,” a spokesperson told The Verge by email. “We hope to resolve this with Google as soon as possible.” YouTube is being...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
