When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend more efficiently. Anyone with PPC experience knows that there are countless ways to do this, including adjusting keyword bids, setting daily ad schedules, adding negative keywords, and so on. Why is it that one of the...Read More
Google made a few announcements for AdWords advertisers just in time, before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion extensions in text ads. That beta extended to the new AdWords interface this summer. Now, they are rolling out globally in all supported...Read More
SEO goes beyond keyword research and creating optimized content. There’s also the technical aspect. Getting this right can really boost your search rankings. We’ll help you get started. Search engines are now more than ever more focused on providing users with an overall great experience. The algorithms that control search engines consider everything from UX...Read More
Just about every website uses Google Analytics to track visitors. It’s important for improving your website by analyzing site visitor behavior. Find out how to add Google Analytics to your WordPress website.Click To Tweet For those that are not sure what Google Analytics is, or how to monitor site behavior, have no fear. I am...Read More
This Thanksgiving, you’ll probably hear someone say that the chemical tryptophan that’s found in turkey makes them sleepy. Although this holiday delicacy does include an amino acid that can help you relax, it’s not the only food that contains tryptophan. Cheddar cheese has a lot more of the chemical than turkey, but you never hear...Read More
Google made a few announcements for AdWords advertisers just in time, before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion extensions in text ads. That beta extended to the new AdWords interface this summer. Now, they are rolling out globally in all supported...Read More
Pratik Dholakiya You know SEO works, but your boss doesn’t. What does it take to convince your superiors of its value? I’ve put together 11 ways to help you sell your superiors on investing more resources in organic search. 1. Highlight the Value of Cumulative Growth The greatest selling point of SEO is something that...Read More
At Google I/O this year, Google quietly introduced a new chatbot analytics platform called Chatbase, a project developed within the company’s internal RD incubator, Area 120. Today, that platform is being publicly launched to all, after testing with hundreds of early adopters including Ticketmaster, HBO, Keller Williams, Viber, and others. The idea behind Chatbase’s cloud service...Read More
The world of business has become awash with acronyms. Many of these cause people to simply shrug when asked what they think the letters stand for. But is this wise? Some say that ignorance is bliss, but in business can you truly afford to be ignorant? PPC has only recently appeared in the business world...Read More
Google Maps is getting an upgrade. The company said in a blog post that it has updated driving, navigation, transit and explore maps to better highlight information that the company thinks will be most relevant. That means gas stations when you’re driving or more prominently featured train and bus stations if you’re riding the rails...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
