Google Tag Manager has added a native scroll depth trigger tool to report scroll-tracking data in Google Analytics. According to Simo Ahava’s blog post on the new feature, the native scroll depth trigger includes basic options that allow users to track both vertical and horizontal scrolling. Site owners can track scrolling activity on all or...Read More

Google’s been working to speed up mobile web experiences on several fronts, AMP being the most visible of these efforts. On Wednesday, the company announced a change to the way it will handle tracking parameters appended to AdWords landing page URLs. Processing tracking codes can bog down page load time by “hundreds of milliseconds” and...Read More

Google, a company that’s built everything from a search engine to a self-driving car, will now try its hand at a city neighborhood. Sidewalk Labs, an urban innovation company owned by Google’s parent company Alphabet, is teaming with Toronto to begin planning a neighborhood designed as a model for urban life in the 21st century....Read More

Dusty Vegas ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Figuring out ways to increase your AdWords click-through-rate (CTR) can be frustrating. Most internet advice focuses on the (very important) tactics...Read More

Brad Smith SEO doesn’t have to be difficult. In fact, it’s better if it isn’t. Smart people tend to overcomplicate things. Especially when the rules of the game are opaque. Thankfully, the end game is still the same. The day-to-day tactical stuff might change. But the objectives are still intact. The underlying principles haven’t evolved....Read More

Shutterstock As a small business owner, you may see SEO as an unnecessary expense. You may even believe it is not worth your time and effort because SEO is dying anyway — but this could not be further from the truth. SEO is constantly growing in importance and expanding into new areas. Before, it played...Read More