Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits. Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs. 1. Improve...Read More
Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and the more I thought about it, the more I realized that all attribution models are fundamentally flawed in a way no one is thinking about. Or at least,...Read More
https://www.chase.com/news/100217-google-adwords google adwords, small business marketing, search engine optimization, small business owners, marketing for small businesses A young caucasian female entrepreneur uses her laptop computer to conduct research. A young caucasian female entrepreneur uses her laptop computer to conduct research. 10/06/17 A young caucasian female entrepreneur uses her laptop computer to conduct research. Small Business...Read More
Shutterstock As an e-commerce store owner, you want more e-commerce sales – as does everyone. But not everyone knows how to make the most of their search engine optimization (SEO) efforts to get more bang for every buck that goes into the e-store search engine visibility and marketing campaign. Below are some of the most...Read More
In light of Google’s many recent AdWords updates, Nancy Lim, Director of Marketing at CallRail highlights what marketers need to know Since Google’s founding nearly two decades ago, the technology giant has been a frontrunner in creating top digital experiences for consumers and businesses alike. Nowhere is Google’s expertise about both groups clearer than with...Read More
Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords you think are most important to see if you show up on the first page. And when you receive reports about your website traffic, you focus on the chart that shows average rankings for your targeted...Read More
For advertisers who want to generate phone calls from their AdWords efforts, there has long been a tough decision about ad formats. You could add a call extension to your ad and get a “Call” CTA added. This meant that a click on the headline would go to your website, a click on the...Read More
Susan Wenograd When you’ve been evaluating AdWords accounts for years, you’ll start to notice patterns of missteps. Some patterns indicate that an element is confusing to users and they’re hitting the wrong setting. Others show that the manager is trying to accomplish something that wouldn’t work. And then, there are the plain ol’ errors due to...Read More
If you spend money and resources to create video content, then you want people to find it. Just like improving your web copy for Google SEO, you should be optimizing your videos for YouTube’s SEO. Here are a few tools to help your videos rank higher on a video search engine like YouTube. SEARCH FILTERS...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
