In an effort to consolidate data while providing each advertiser their own important KPI stats, Google is launching dashboards to within their AdWords product. As an advertiser, your first thought might be that this already exists within the “home” tab of an account. The difference with customization “Home” modules and “dashboard” information is that instead...Read More
Pexels.com Is Keyword Density Still Important In SEO? Before 2011, keyword inclusion in your content and meta tags was a nearly surefire way to ensure that a page of your site ranked for that specific keyword. This is where the concept of “keyword density” came in, with some sources recommending a density of two or...Read More
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Around the country today, marketers in the $35 billion addiction treatment industry woke up to an unpleasant surprise: Many of their Google search ads were gone. Overnight, the search giant has stopped selling ads against a huge number of rehab-related search terms, including “rehab near me,” “alcohol treatment,” and thousands of others. Search ads on...Read More
Mockups are a key part of creating new marketing campaigns and redesigning entire websites. As partners in the process of producing those new experiences, search-engine-optimization professionals should offer feedback at every stage of the process. Critiquing mockups can be challenging, but not impossible. And optimizing for SEO from a mockup is worlds better than waiting...Read More
As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to an AMP-enabled page and a non-AMP page of a site was being counted as two separate people in Google Analytics. In May, Google fixed the double-counting issue for visitors to publisher domain...Read More
Many advertisers are well aware that Google has targeting options available in AdWords that give brands the ability to adjust bids, ad copy and landing pages for demographic groups based on age, gender and average household income. These levers can be useful for targeting search campaigns only to the most relevant groups, as well as...Read More
Shutterstock In the world of marketing, there are plenty of trends for leaders to stay on top of. From PR trends that affect their branding on a larger scale to the content marketing and social media tools that affect their day-to-day communication, leaders have a lot on their plates. I hate to be the guy who adds to your...Read More
Google today appealed the record €2.4 billion ($2.7 billion USD) antitrust fine levied against it by the European Union back in June over allegations the company promoted its own price comparison services over competitors’. The fine is the largest antitrust penalty in the history of the European Commission, the executive body and antitrust watchdog of...Read More
Earlier this year, Google launched a beta test that automatically launched machine-generated ads in a small set of AdWords accounts. The lack of control in that test wasn’t particularly well-received. Now, Google is giving it another shot, with some adjustments aimed at addressing advertiser concerns. A limited number of advertisers in the US and the...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
