In July 2015, Lawrence Alexander published a report uncovering a number of ostensibly local, Ukrainian news sites that were actually operated out of the so-called “Troll Factory” of St. Petersburg, at 55 Savushkina Street. Lawrence found the connection between these sites by locating a shared Google Analytics ID, which showed that the sites were managed...Read More
It’s getting harder and harder to squeeze more performance out of your phone’s camera hardware. That’s why companies like Google are turning to computational photography: using algorithms and machine learning to improve your snaps. The latest research from the search giant, conducted with scientists from MIT, takes this work to a new level, producing algorithms...Read More
Web traffic from employees, related parties, and automated bots can distort reporting in Google Analytics. For example, including internal traffic in return-on-investment calculations can produce a lower, inaccurate percentage from what legitimate channels actually generated. In this article, I’ll explain how to exclude in Google Analytics traffic from one’s own domain, from related-party domains (such...Read More
Google CEO Sundar Pichai delivers the keynote address at the Google I/O 2017 Conference at Shoreline Amphitheater on May 17 in Mountain View, Calif. Google’s new tool for tracking how online ads connect to in-person sales has been criticized by a privacy watchdog group. Justin Sullivan/Getty Images hide caption toggle caption Justin Sullivan/Getty Images Google...Read More
Over the past month or so, Google has been testing how sitelinks show up on brand queries on desktop search results. The test is on enhanced sitelinks, which include a line of description copy with each link and appear only on brand queries on desktop. Typically, these appear in two columns below the ad as...Read More
This article was co-authored by my colleague at Go Fish Digital, Chris Long. Part of being an effective SEO is being incredibly efficient with the tasks at hand. You just aren’t going to have the time needed to go deeper and continue to add value if you’re spinning your wheels doing manual, repetitive tasks. Because...Read More
Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » Google Analytics has proven time and time again that it’s one of the best marketing tools out there. With its detailed and user-friendly reports about what’s happening on a website, and...Read More
Credit: DGL images/Shutterstock Pay-per-click (PPC) is an aggressive form of online advertising where you, as a marketer, pay for every click on an advertisement that leads a consumer to your business. Typically, you will make a bid for ad space with a publisher, the most common being major search engines. You bid how much you’ll...Read More
These moves suggest that even though Google has largely abandoned hopes of catching Facebook with its own social network, Google+, it still believes there is value in aping individual Facebook features. That’s not a bad idea, given how profitable and fast-growing Facebook has been. “There’s no internet company that’s been better (than Facebook) over the...Read More
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