Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours...Read More
Pexels.com How Many Links Does It Take To See SEO Results? When you start a search engine optimization (SEO) campaign, you’ll probably be eager to see results as quickly as possible. You might be pushing the growth of your startup, or making up for lost time in the digital marketing front. You know that links...Read More
“How did traffic from search change year-on-year in June?” In the coming weeks, Google Analytics users will be able to ask questions like this and have them answered in seconds thanks to natural language processing (NLP) and machine learning (ML) technology Google is integrating into its popular analytics platform. Google says the technology, some of...Read More
Susan Wenograd Paid search practitioners are increasingly being asked by their clients to run Facebook Ads campaigns. In addition, PPC pros who haven’t yet explored the platform are expressing greater interest than ever in learning about Facebook Ads. What many are discovering: transitioning from paid search to Facebook is like whiplash. It seems like it should...Read More
Every once in a while, the Google-savvy PR practitioner will sit back and ponder the way we used to do things a scant few years ago, and marvel at how far we’ve come. Not to mention the time we used to waste doing things the dumb way. No fault of ours, necessarily—in many cases, the...Read More
Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, and at the end of the line, SEO comes in to find related keywords and plug them into content. Unfortunately, this approach is outdated and completely ineffective. Robust, modern...Read More
Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » Google Analytics has proven time and time again that it’s one of the best marketing tools out there. With its detailed and user-friendly reports about what’s happening on a website, and...Read More
PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip through the cracks. Testing and...Read More
Google wants to help you stay safe. The company on Tuesday unveiled a new feature called SOS Alerts for Search and Maps that will provide information on emergency situations. When you search for information on a crisis, you may now see an SOS Alert that includes emergency phone numbers, news, translations of useful phrases or...Read More
Andrew Lolk Unless you set the right Google AdWords campaign settings, your paid search performance will always be limited. You can do all the remarketing you want. You can optimize for quality score. And you can add all the negative keywords you want. None of it will matter. It’s like running a marathon if you...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
