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Web Optimizers

What’s the Most Important Aspect of SEO?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! What’s the most important aspect of SEO? This is one of the most common questions in SEO. And...
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Google Analytics: Online Tools to Assess the Performance of Your Self-Storage Website – Inside Self

Heard about Google Analytics, but not sure how to start using it for your self-storage business? You’re in the right place. Read on to get the details on what this tool is and how to begin leveraging its power. What Is Google Analytics? Google Analytics is a free Web-analytics service, offered by Google, that comes...
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Google is having trouble pushing its Facebook-like newsfeed to …

Google released a personalized news feed for phones this week, showing a stream of content based on people’s location, search histories and topics they’ve selected to follow. It’s a significant new update that represents a very different tack for Google. The feed is designed to make the user aware they’re on Google, and to proactively...
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Using SEO for Growth? Stop Looking for Hacks and Aim for Domain Authority

Are you tired of SEO “hacks” and want something more sustainable to meet the SEO needs of your business? “SEO for Growth: The Ultimate Guide for Marketers, Web Designers Entrepreneurs”, written by two veterans of marketing in the new age of SEO, guide business owners, marketing staff, and web developers through the key areas they...
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Get the Google Analytics Data You Need Using Natural Language …

 Matt Southern Retrieving the Google Analytics metrics you care about is now as easy as asking for them using natural language. Google has rolled out the ability to navigate Google Analytics’ interface by typing queries into a search bar. Queries can also be entered in the form of a voice search. In fact, this new...
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Google denies claims of a desktop Google.com revamp

reader comments 73 Google’s homepage has been a stark white page for basically ever, with little more than a search box and a few buttons to get users to a search results page as fast as possible. Yesterday, a report from The Guardian claimed this would be changing, and Google would be adding a “news feed” to “Google.com.” The Google...
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The 25 Most Expensive AdWords Keywords (And Why They’re So …

Elisa Gabbert You know who makes a lot of money? Google. The funny thing is, most of their considerable profits effectively come in the form of micro-payments – hundreds of thousands of companies paying pennies or dollars per click, every time a potential new customer clicks one of their Google ads. Even though the average...
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Juicy Industry Gossip and Practical Search Advice From ‘SEO: The Movie’

Pieces of candy featuring the Google logo are at the official opening party of the Google offices in Berlin. Adam Berry/Getty Images When stay-at-home mom Jill Whalen started an online parenting chat room over two decades ago, she had no idea it would lead to a career in SEO, shorthand for the mysterious world of...
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Google Analytics adds voice-based navigation

If you’ve got a question about your website or app data, you’ll soon be able to ask Google Analytics directly. In other words, if you’re wondering “What’s the trend of mobile versus desktop traffic last week?” or “How many new users did we have yesterday?” or “What were our top countries last month?” you won’t...
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Google’s brave new friendless feed

It’s like Facebook without all those annoying “friends.” Instead of having to look at what weird things other people are interested in, like their babies, Google shows me the weird things I’m interested in, like Legend of Zelda and Elon Musk. This is a fundamental shift in content consumption from curation based on our explicit...
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