Rachel Poole and Sarah Kemp detail the latest in paid search industry news including Maximise Conversions from Google AdWords, Instagram adds Click-To-Messenger ads, Snapchat hit by low quality ads and AdWords uses machine learning to track purchase intent. Google AdWords’ New Feature Manages Auction Bids Google AdWords unveiled a new bidding feature at the end...Read More
When agents don’t produce, they often look for the next thing to get their numbers up, but SEO isn’t the answer for an underperforming agent. I had a title rep reach out to me this week because she was getting inquiries from agents about SEO classes and resources. She reached out to me because she thought...Read More
Attorneys are bombarded with information about digital marketing. To break through all of the information online, lawyers know having a strong digital presence is essential if they want to remain competitive. Paid and organic search are two popular methods of online marketing with two distinctly different approaches. According to a 2016 survey, 53% of consumers...Read More
The following guest post is courtesy of Adinah Brown, content manager at Leverate. Do you have an idea for a guest post? Want your article to be viewed by the hundreds of thousands of viewers who regularly visit LeapRate and receive our daily email newsletter? Let us know at [email protected]. Investing marketing dollars on Google AdWords can drive large...Read More
Chris Giarratana The expectations of online customers have changed dramatically over the years. When the internet was in its infancy, no one knew what they wanted or what to expect. However, now customers have been online for a long time and they know what they want from a website. As customers have become smarter, search engines...Read More
Google is not actively working on a tool within Google Search Console for publishers to get analytics about their featured snippets. That’s according to Gary Illyes, a Google webmaster trends analyst, who made the comments at SMX Advanced this morning during his keynote conversation with Danny Sullivan. About a year ago, we caught Google testing...Read More
None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do these programs fail? There can be many reasons. But sometimes, behind those failures, is some inadvertent self-sabotage — sabotage that will virtually guarantee a failed PPC program. To help you avoid inadvertently setting your PPC...Read More
Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a number of factors into account, including, of course, the type of bid strategy. The newest addition to AdWords Smart Bidding strategies is Maximize Conversions. From this week’s announcement: Maximize Conversions will help you get you the most number of sales...Read More
Matt Southern Google Analytics is enhancing support for Accelerated Mobile Pages (AMP) by unifying users across AMP and non-AMP pages. Google says this will have the benefit of improving user analysis, while providing a more accurate understanding of how users are engaging with a website across the two page formats. These changes should be fully...Read More
One of the chief success metrics for our agency’s account management team is organic growth. We define organic growth as the amount of additional revenue generated through our existing client relationships. Clients come to us because they want more out of their paid search and social program; they want consistent volume, revenue and profit growth. To...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
