Matt Southern A new AdWords experience is expected to be rolled out to all advertisers by the end of the year. In fact, you may already have it, as it has been made available to millions of AdWords accounts. If you don’t have it yet, you’ll have to wait patiently until the end of the...Read More
Currently, the way Google Analytics separates users on AMP and non-AMP pages can make it difficult to get a full picture of user behavior across the two page formats. To help make this analysis easier, Google is updating the way it counts and reports site visitors to AMP and non-AMP pages in Google Analytics by...Read More
If you live in Canada, you can now preorder a Google Home device. In an ironic twist, Google has beaten Amazon to Canada when it comes to smart assistants — the Echo still isn’t available in the country, despite being available for two years in the US. The Google Home will cost $179 in Canada,...Read More
Google recently held its Marketing Next event and announced several changes to its suite of advertising-related products. In this article, I’ll address four of the changes that are important to ecommerce merchants. Google Optimize This new product from Google will integrate with AdWords to help advertisers create and test landing pages, without needing coding skills...Read More
Google Analytics is one of the best tools to use when analyzing your website traffic. It provides in depth data on your viewers and allows you to make sure your pages are performing optimally. The tool has a lot of capabilities; we’ve provided a brief description on how to use Google Analytics to track and report...Read More
Corey Morris There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google AdWords (or Bing Ads), there’s a powerful case to be made. For starters, PPC: Offers quick entry. Results are easy to measurable and track. Works well with other marketing channels. Provides a...Read More
Google has confirmed it’s getting into the ad-blocking game, as has been previously reported — but in a very limited way. The company told CNBC that it will allow publishers to participate in a new program called Funding Choices. Under the program, when a user with a third-party ad blocker enabled visits a participating...Read More
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); In an effort to help AdWords users get the most out of their advertising budget, Google is introducing Maximize Conversions. The new technology utilizes smart bidding to automatically set the right bid for each auction, so you can...Read More
Okay, so you’re interested in search engine optimization (SEO), but like most newcomers, you’re intimidated by the perceived complexity of the field. To be sure, there are hundreds of independent variables that collectively bear an impact on your site’s rankings and search engine visibility. Related: 6 Essential SEO Strategies to Incorporate in 2016 And, learning...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
