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Web Optimizers

4 Dumb SEO Tactics That Will Get Your Site Penalized – Entrepreneur

Is your SEO provider about to get you penalized? Hopefully not, but there is a chance it might. It is too easy to put up a website and advertise SEO services without actually knowing what they are doing. There are also marketers out there who don’t keep up with Google best practices and still use...
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Why SEO & lousy content don’t mix

We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than anything else. According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million posts a...
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Google Home Is Beating Alexa In Some Very Important Ways

(Photo by Spencer Platt/Getty Images) Which one’s better, Google Home or Alexa? originally appeared on Quora: the knowledge sharing network where compelling questions are answered by people with unique insights. Answer by Kartik Ayyar, Engineer at Google, on Quora: I have two Echos and two Google Home devices. First off, I think they are both...
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Embedding SEO into Your Organization

Achieving even the simplest improvements to an ecommerce site can feel like a Herculean effort. Effective search engine optimization requires buy in and participation from your entire organization, from the top down and the bottom up. SEO isn’t possible without close interaction with personnel in strategy, merchandising, user experience, creative, copywriting, and technical resources. Yes, you can...
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A Day In The Life Of A Google Research Scientist

(Photo: JOSH EDELSON/AFP/Getty Images) What is it like to be a research scientist at Google? originally appeared on Quora: the knowledge sharing network where compelling questions are answered by people with unique insights. Answer by Dmitriy Genzel, machine learning engineer, on Quora: What is it like to be a research scientist at Google? It’s very nice....
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WordPress adds 360-video support to its vast blogosphere

WordPress is embracing WebVR as it begins to roll out support for 360-degree videos and photos to its network of sites. In a blog post, the company says its aim is “to make publishing VR content as simple as publishing text or photos to the web.” Currently, the 360-photo feature has been made available to all blog...
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How Smart Homes And Google Could Change The Future Of SEO

pexels.com Smart home technology has been a public interest for the last several years. Countless wireless gadgets, from smart thermostats to smart ovens, have been released as individual smart home components, but as of yet, there hasn’t been any singular technology to stitch all these individual pieces together into the Jetsons-style reality we’ve all been...
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Three new year’s resolutions Google needs to keep in 2017

For Google Assistant, 2017 is a make-or-break year Alphabet and Google began to embrace practicality in 2016 as the two closely related entities changed course on a number of efforts. After many years of teasing its own self-driving car, it chose instead to become a vendor of car technology. But in more pedestrian device pursuits,...
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9 Easy Ways to Make WordPress Lightning Fast

WordPress is the most popular CMS out there. But, there are a lot of things slowing it down. Maybe you’ve already noticed this on your own site. With heavy plugins, dense themes and millions of users, WordPress isn’t always the speediest platform. The bad news is that a slow website can cause all sorts of...
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Get Prepared for the Future of SEO

The current process of building backlinks to improve your SEO is outdated and it’s about to change. Enough with automated emails and random pitches to contribute content on external sites. While this can work, I’m going to share the secret sauce to differentiate your backlink strategy. Beware, this might be uncomfortable for many within the SEO...
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