Outside Tulsa, Oklahoma, among a series of nondescript warehouses off Route 69, lies a Google campus. Beyond its peculiar location — about 2,000 miles from the company’s Mountain View, California headquarters — the site has all the standard hallmarks. There are polka-dotted employee badges, free breakfast and lunch buffets, and the company’s bright logo colors...Read More
Web-hosting firm GoDaddy is beefing up its services after it acquired WP Curve, a bootstrapped startup offering services and support for WordPress websites. The deal is undisclosed, but it will see NYSE-listed GoDaddy pick up WP Curve’s customer base, assets and “a few dozen†of its 39-person team, the firm told TechCrunch. WP Curve was...Read More
It’s that time of year again; time to take stock of everything that’s happened in marketing since January. Let’s start by looking at the big talking points in SEO, with the help of some our industry’s esteemed search experts. Here’s what happened in 2016, and for more on this topic check out these resources from...Read More
Automattic is seeing steady growth in the number of sites using its WordPress content management system — 27 percent of the internet uses it today — and there’s no shortage of die-hard fans and users who gather in towns and cities around the world to support one another’s efforts. The money gleaned from these conferences...Read More
The term “SEO Audit†can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. Of course, B2B marketers have differing expectations of an SEO audit as well....Read More
The dream for Latin America’s top students: Snag a job at Google or Microsoft. A survey of business and engineering students conducted by Universum, a research and consulting firm, found Google (GOOG) to be the most attractive employer for both majors. Microsoft (MSFT, Tech30) came in second.Read More
Imitation is the sincerest form of flattery and nowhere is this old saying more relevant than in the world of search engine optimization. If you’re trying to get more traffic to your business website, your best strategy is often to start by taking a closer look at what your competitors are already doing to attract...Read More
Malicious software disguised as legitimate apps for Android smartphones and tablets has seized control of more than one million Google accounts since August, according to research from security firm Check Point Software Technologies Ltd. The apps had innocent-sounding names, such as StopWatch, Perfect Cleaner and WiFi Enhancer. But they exploited known flaws in older versions...Read More
Shutterstock by Rawpixel From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula,...Read More
WordPress.com has launched a new widget — powered by Google Translate — that lets bloggers and their visitors translate a website’s content into more than 100 languages. For bloggers wishing to use the new Google Translate widget, head to the “My Site(s)†section of your WordPress.com dashboard, and visit “Widgets†under the “Customize†menu. Visitors...Read More
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